#safe4life - PARACHUTE
Titel Englisch
#safe4life - PARACHUTE
URL
Inhalt
With the #safe4life project, Parachute successfully engaged a wide cross section of stakeholders, including youth, health and safety experts as well as social and digital innovation experts. This allowed for a project that was strategic and insightful, appealing to the key demographic of 16-24 year old Ontario youth. Furthermore, engaging stakeholders ensured the key messaging and campaign tactics were evidence-based and relevant for the issue and market. In total, the #safe4life campaign had approximately 11,356,000 media impressions, through various engagement tactics, outlined below.
Ziel und Zweck
With the #safe4life project, Parachute successfully engaged a wide cross section of stakeholders, including youth, health and safety experts as well as social and digital innovation experts. This allowed for a project that was strategic and insightful, appealing to the key demographic of 16-24 year old Ontario youth. Furthermore, engaging stakeholders ensured the key messaging and campaign tactics were evidence-based and relevant for the issue and market. In total, the #safe4life campaign had approximately 11,356,000 media impressions, through various engagement tactics, outlined below.
For the #safe4life campaign, Parachute built and hosted a micro-site (www.safe4life.work) to serve as a central hub for the campaign. Inspired by guidance from youth, the site utilized graphic contrast, bold imagery and a youth-voice to engage users. The site included a video carousel, question and answer forum, key resources, a blog highlighting influencer content, as well as links to the campaign’s social feeds. This site served as a credible “one stop shop” for youth looking for more information.
Zielgruppe
16-24 year old youth
Kampagne
http://www.safe4life.work
#safe4life
Kontaktdaten des Herausgebers
Parachute – Leaders in Injury Prevention
150 Eglinton Avenue ESuite 300, Canada-M4P 1E8 Toronto
ldoherty@parachutecanada.org www.parachutecanada.org
Kontaktdaten der Produktionsfirma
Parachute – Leaders in Injury Prevention
150 Eglinton Avenue ESuite 300, Canada-M4P 1E8 Toronto
ldoherty@parachutecanada.org
www.parachutecanada.org