Schlaue Autos App1
M-66_002.mp4
Driver Hazard1
Azupoly1
PENNY E-Learning1
PENNY E-Learning2
PSA1
#safe4life - PARACHUTE
App Risikoanalyse
Certo1
CARTILLA1
Sec1
Sec2
Working1
Video Tool1
Kanelot1
WeQaYa 2
Vision Zero 1
Vision Zero 2
Arbeidsmiljoeguiden1
Ekas Box 1
Ekas Box 2
Ekas Box 3
Ekas Box 4
Ekas Box 5
Espace 1
Espace 2
Espace 3
Espace 4
Sécurité en Fédération 1
Sécurité en Fédération 2
Sécurité en Fédération 3
Sécurité en Fédération 4
Sécurité en Fédération 5
Manipulación manual 1
Manipulación manual 2
Manipulación manual 3
Manipulación manual 4
Manipulación manual 5
Alimentación 1
Alimentación 2
Alimentación 3
Alimentación 4
Alimentación 5
Abgelenkt1
Abgelenkt2
Abgelenkt3
Abgelenkt4
Säker vardag 1
Abgelenkt5
Säker vardag 2
Säker vardag 3
Säker vardag 4
Säker vardag 5
› Filling and Maintenance 1
› Filling and Maintenance 2
› Filling and Maintenance 3
› Filling and Maintenance 4
› Filling and Maintenance 5
ergo@WSH 1
ergo@WSH 2
ergo@WSH 3
ergo@WSH 4
ergo@WSH 5
Holz 1
Holz 2
Holz 3
Holz 4
Holz 5
Manager 1
Manager 2
Manager 3
Manager 4
Manager 5
Le stockage 1
Le stockage 2
Le stockage 3
Le stockage 4
Le stockage 5
WSH Nation1
WSH Nation2
WSH Nation3
WSH Nation4
WSH Nation5
Gesundheit1
Gesundheit2
Gesundheit3
Gesundheit4
Gesundheit5
Lebenswichtige Regeln1
Lebenswichtige Regeln2
Lebenswichtige Regeln3
Lebenswichtige Regeln4
Lebenswichtige Regeln5
Application Smartphone1
Application Smartphone2
Application Smartphone3
Application Smartphone4
Application Smartphone5
Virtuelles Asbesthaus1
Virtuelles Asbesthaus2
Virtuelles Asbesthaus3
Virtuelles Asbesthaus4
Virtuelles Asbesthaus5
Sicheres Betriebspraktikum 1
Sicheres Betriebspraktikum 2
Sicheres Betriebspraktikum 3
Sicheres Betriebspraktikum 4
Sicheres Betriebspraktikum 5
Zugänge zu Baustellen1
Zugänge zu Baustellen2
Zugänge zu Baustellen3
Zugänge zu Baustellen4
Zugänge zu Baustellen5
อาชี1
อาชี2
อาชี3
อาชี4
La drague1
La drague2
La drague3
La drague4
La drague5
Application mobile Secourisme1
Application mobile Secourisme2
Application mobile Secourisme3
Application mobile Secourisme4
Fais attention 1
Fais attention 2
Fais attention 3
Cherchez 1
Cherchez 2
Cherchez 3
Cherchez 4
Cherchez 5
SOCSO1
SOCSO2
SOCSO3
SOCSO4
SOCSO5
Ergonomie1
Ergonomie2
Ergonomie3
Ergonomie4
Ergonomie5
Engagementgame1
Engagementgame2
Engagementgame3
Engagementgame4
Engagementgame5
Find Accident1
Find Accident2
Find Accident3
Find Accident4
Find Accident5
Multinational 1
Multinational 2
Multinational 3
Multinational 4
Multinational 5
Apps im Arbeitsschutz1
Apps im Arbeitsschutz2
Apps im Arbeitsschutz3
Apps im Arbeitsschutz4
Sicheres Arbeiten1
Sicheres Arbeiten2
Sicheres Arbeiten3
Sicheres Arbeiten4
Sicheres Arbeiten5
Sicheres Befahren 1
Sicheres Befahren 2
Sicheres Befahren 3
Sicheres Befahren 4
Sicheres Befahren 5
Sicheres Krankenhaus1
Sicheres Krankenhaus2
Sicheres Krankenhaus3
Sicheres Krankenhaus4
Sicheres Krankenhaus5
App PreventieCoach1
App PreventieCoach2
App PreventieCoach3
App PreventieCoach4
Runter vom Gas1
Runter vom Gas2
Runter vom Gas3
Runter vom Gas4
Runter vom Gas5
Near Enough1
Near Enough2
Near Enough4
Near Enough3
Walk the Talk1
Walk the Talk2
Walk the Talk3
ความปลอดภัยกับผู้ใช้แรงงาน1
ความปลอดภัยกับผู้ใช้แรงงาน2
ความปลอดภัยกับผู้ใช้แรงงาน3
ความปลอดภัยกับผู้ใช้แรงงาน4
ความปลอดภัยกับผู้ใช้แรงงาน5
Arbeitssicherheit 1
Arbeitssicherheit 2
Arbeitssicherheit 3
Arbeitssicherheit 4
Arbeitssicherheit 5
Gefühltes RisikoAudit1
Gefühltes RisikoAudit2
Gefühltes RisikoAudit3
Gefühltes RisikoAudit4
Gefühltes RisikoAudit5
Arbeidsmiljoeguiden2
Arbeidsmiljoeguiden3
Arbeidsmiljoeguiden4
Arbeidsmiljoeguiden5
BG RCI-Rückenapp1
BG RCI-Rückenapp2
BG RCI-Rückenapp3
BG RCI-Rückenapp4
BG RCI-Rückenapp5
Unterweisungsveranstaltung1
Unterweisungsveranstaltung2
Unterweisungsveranstaltung3
Unterweisungsveranstaltung4
Unterweisungsveranstaltung5
Unterweisungsveranstaltung6
Ladder Safety1
Ladder Safety2
Ladder Safety3
Ladder Safety4
INDEXSYS1
INDEXSYS2
INDEXSYS3
INDEXSYS4
INDEXSYS5
Portail de formation1
Portail de formation2
Portail de formation3
Portail de formation4
Portail de formation5
Medidas Preventivas1
Medidas Preventivas2
Medidas Preventivas3
Medidas Preventivas4
Medidas Preventivas5
Medidas Riesgo de Agresión 1
Medidas Riesgo de Agresión 2
Medidas Riesgo de Agresión 3
Medidas Riesgo de Agresión 4
Medidas Riesgo de Agresión 5
Prevención del Accidente1
Prevención del Accidente2
Prevención del Accidente3
Prevención del Accidente4
Prevención del Accidente5
Sicherheitsquiz1
Sicherheitsquiz2
Sicherheitsquiz3
Sicherheitsquiz4
Sicherheitsquiz5
Schlaue Autos App2
Schlaue Autos App3
Schlaue Autos App4
Schlaue Autos App5
Curso sobre 1
Curso sobre 2
Curso sobre 3
Curso sobre 4
Curso sobre 5
Curso sobre la NOM1
Curso sobre la NOM2
Curso sobre la NOM23
Curso sobre la NOM4
Curso sobre la NOM5
Curso sobre la NOM-012_1
Curso sobre la NOM-012_2
Curso sobre la NOM-012_3
Curso sobre la NOM-012_4
Curso sobre la NOM-028_1
Curso sobre la NOM-028_2
Curso sobre la NOM-028_3
Curso sobre la NOM-028_4
Curso sobre la NOM-029_1
Curso sobre la NOM-029_2
Curso sobre la NOM-029_3
Curso sobre la NOM-029_4
Curso sobre la NOM-031_1
  • Schlaue Autos App1
  • M-66_002.mp4
  • Driver Hazard1
  • Azupoly1
  • PENNY E-Learning1
  • PENNY E-Learning2
  • PSA1
  • #safe4life - PARACHUTE
  • App Risikoanalyse
  • Certo1
  • CARTILLA1
  • Sec1
  • Sec2
  • Working1
  • Video Tool1
  • Kanelot1
  • WeQaYa 2
  • Vision Zero 1
  • Vision Zero 2
  • Arbeidsmiljoeguiden1
  • Ekas Box 1
  • Ekas Box 2
  • Ekas Box 3
  • Ekas Box 4
  • Ekas Box 5
  • Espace 1
  • Espace 2
  • Espace 3
  • Espace 4
  • Sécurité en Fédération 1
  • Sécurité en Fédération 2
  • Sécurité en Fédération 3
  • Sécurité en Fédération 4
  • Sécurité en Fédération 5
  • Manipulación manual 1
  • Manipulación manual 2
  • Manipulación manual 3
  • Manipulación manual 4
  • Manipulación manual 5
  • Alimentación 1
  • Alimentación 2
  • Alimentación 3
  • Alimentación 4
  • Alimentación 5
  • Abgelenkt1
  • Abgelenkt2
  • Abgelenkt3
  • Abgelenkt4
  • Säker vardag 1
  • Abgelenkt5
  • Säker vardag 2
  • Säker vardag 3
  • Säker vardag 4
  • Säker vardag 5
  • › Filling and Maintenance 1
  • › Filling and Maintenance 2
  • › Filling and Maintenance 3
  • › Filling and Maintenance 4
  • › Filling and Maintenance 5
  • ergo@WSH 1
  • ergo@WSH 2
  • ergo@WSH 3
  • ergo@WSH 4
  • ergo@WSH 5
  • Holz 1
  • Holz 2
  • Holz 3
  • Holz 4
  • Holz 5
  • Manager 1
  • Manager 2
  • Manager 3
  • Manager 4
  • Manager 5
  • Le stockage 1
  • Le stockage 2
  • Le stockage 3
  • Le stockage 4
  • Le stockage 5
  • WSH Nation1
  • WSH Nation2
  • WSH Nation3
  • WSH Nation4
  • WSH Nation5
  • Gesundheit1
  • Gesundheit2
  • Gesundheit3
  • Gesundheit4
  • Gesundheit5
  • Lebenswichtige Regeln1
  • Lebenswichtige Regeln2
  • Lebenswichtige Regeln3
  • Lebenswichtige Regeln4
  • Lebenswichtige Regeln5
  • Application Smartphone1
  • Application Smartphone2
  • Application Smartphone3
  • Application Smartphone4
  • Application Smartphone5
  • Virtuelles Asbesthaus1
  • Virtuelles Asbesthaus2
  • Virtuelles Asbesthaus3
  • Virtuelles Asbesthaus4
  • Virtuelles Asbesthaus5
  • Sicheres Betriebspraktikum 1
  • Sicheres Betriebspraktikum 2
  • Sicheres Betriebspraktikum 3
  • Sicheres Betriebspraktikum 4
  • Sicheres Betriebspraktikum 5
  • Zugänge zu Baustellen1
  • Zugänge zu Baustellen2
  • Zugänge zu Baustellen3
  • Zugänge zu Baustellen4
  • Zugänge zu Baustellen5
  • อาชี1
  • อาชี2
  • อาชี3
  • อาชี4
  • La drague1
  • La drague2
  • La drague3
  • La drague4
  • La drague5
  • Application mobile Secourisme1
  • Application mobile Secourisme2
  • Application mobile Secourisme3
  • Application mobile Secourisme4
  • Fais attention 1
  • Fais attention 2
  • Fais attention 3
  • Cherchez 1
  • Cherchez 2
  • Cherchez 3
  • Cherchez 4
  • Cherchez 5
  • SOCSO1
  • SOCSO2
  • SOCSO3
  • SOCSO4
  • SOCSO5
  • Ergonomie1
  • Ergonomie2
  • Ergonomie3
  • Ergonomie4
  • Ergonomie5
  • Engagementgame1
  • Engagementgame2
  • Engagementgame3
  • Engagementgame4
  • Engagementgame5
  • Find Accident1
  • Find Accident2
  • Find Accident3
  • Find Accident4
  • Find Accident5
  • Multinational 1
  • Multinational 2
  • Multinational 3
  • Multinational 4
  • Multinational 5
  • Apps im Arbeitsschutz1
  • Apps im Arbeitsschutz2
  • Apps im Arbeitsschutz3
  • Apps im Arbeitsschutz4
  • Sicheres Arbeiten1
  • Sicheres Arbeiten2
  • Sicheres Arbeiten3
  • Sicheres Arbeiten4
  • Sicheres Arbeiten5
  • Sicheres Befahren 1
  • Sicheres Befahren 2
  • Sicheres Befahren 3
  • Sicheres Befahren 4
  • Sicheres Befahren 5
  • Sicheres Krankenhaus1
  • Sicheres Krankenhaus2
  • Sicheres Krankenhaus3
  • Sicheres Krankenhaus4
  • Sicheres Krankenhaus5
  • App PreventieCoach1
  • App PreventieCoach2
  • App PreventieCoach3
  • App PreventieCoach4
  • Runter vom Gas1
  • Runter vom Gas2
  • Runter vom Gas3
  • Runter vom Gas4
  • Runter vom Gas5
  • Near Enough1
  • Near Enough2
  • Near Enough4
  • Near Enough3
  • Walk the Talk1
  • Walk the Talk2
  • Walk the Talk3
  • ความปลอดภัยกับผู้ใช้แรงงาน1
  • ความปลอดภัยกับผู้ใช้แรงงาน2
  • ความปลอดภัยกับผู้ใช้แรงงาน3
  • ความปลอดภัยกับผู้ใช้แรงงาน4
  • ความปลอดภัยกับผู้ใช้แรงงาน5
  • Arbeitssicherheit 1
  • Arbeitssicherheit 2
  • Arbeitssicherheit 3
  • Arbeitssicherheit 4
  • Arbeitssicherheit 5
  • Gefühltes RisikoAudit1
  • Gefühltes RisikoAudit2
  • Gefühltes RisikoAudit3
  • Gefühltes RisikoAudit4
  • Gefühltes RisikoAudit5
  • Arbeidsmiljoeguiden2
  • Arbeidsmiljoeguiden3
  • Arbeidsmiljoeguiden4
  • Arbeidsmiljoeguiden5
  • BG RCI-Rückenapp1
  • BG RCI-Rückenapp2
  • BG RCI-Rückenapp3
  • BG RCI-Rückenapp4
  • BG RCI-Rückenapp5
  • Unterweisungsveranstaltung1
  • Unterweisungsveranstaltung2
  • Unterweisungsveranstaltung3
  • Unterweisungsveranstaltung4
  • Unterweisungsveranstaltung5
  • Unterweisungsveranstaltung6
  • Ladder Safety1
  • Ladder Safety2
  • Ladder Safety3
  • Ladder Safety4
  • INDEXSYS1
  • INDEXSYS2
  • INDEXSYS3
  • INDEXSYS4
  • INDEXSYS5
  • Portail de formation1
  • Portail de formation2
  • Portail de formation3
  • Portail de formation4
  • Portail de formation5
  • Medidas Preventivas1
  • Medidas Preventivas2
  • Medidas Preventivas3
  • Medidas Preventivas4
  • Medidas Preventivas5
  • Medidas Riesgo de Agresión 1
  • Medidas Riesgo de Agresión 2
  • Medidas Riesgo de Agresión 3
  • Medidas Riesgo de Agresión 4
  • Medidas Riesgo de Agresión 5
  • Prevención del Accidente1
  • Prevención del Accidente2
  • Prevención del Accidente3
  • Prevención del Accidente4
  • Prevención del Accidente5
  • Sicherheitsquiz1
  • Sicherheitsquiz2
  • Sicherheitsquiz3
  • Sicherheitsquiz4
  • Sicherheitsquiz5
  • Schlaue Autos App2
  • Schlaue Autos App3
  • Schlaue Autos App4
  • Schlaue Autos App5
  • Curso sobre 1
  • Curso sobre 2
  • Curso sobre 3
  • Curso sobre 4
  • Curso sobre 5
  • Curso sobre la NOM1
  • Curso sobre la NOM2
  • Curso sobre la NOM23
  • Curso sobre la NOM4
  • Curso sobre la NOM5
  • Curso sobre la NOM-012_1
  • Curso sobre la NOM-012_2
  • Curso sobre la NOM-012_3
  • Curso sobre la NOM-012_4
  • Curso sobre la NOM-028_1
  • Curso sobre la NOM-028_2
  • Curso sobre la NOM-028_3
  • Curso sobre la NOM-028_4
  • Curso sobre la NOM-029_1
  • Curso sobre la NOM-029_2
  • Curso sobre la NOM-029_3
  • Curso sobre la NOM-029_4
  • Curso sobre la NOM-031_1

SAFE Work Manitoba - Level Up 2.0

Title translated into English

SAFE Work Manitoba - Level Up 2.0

Product description

Imagine strapping on your virtual reality goggles and being transported to a farm, warehouse, grocery store, restaurant or construction site. You’re a new employee, and you are surrounded by workplace hazards. Grease on the floor. Broken glass on store shelves. Co-workers not wearing proper Personal Protective Equipment. Hazardous chemicals stored improperly, or blocked emergency exits.

If you identify all the hazards—anywhere from three to six in any given workplace—you are then shown how each hazard could have harmed you. If you miss any hazards you are shown the proper way to address them to make the workplace safe.

This is Level Up 2.0 - a virtual reality (VR) experience to engage young people in learning about workplace safety.

We collaborated with a local interactive digital media company—Bit Space Development—to create the Level Up 2.0 VR game and made it available on a variety of platforms.

Platforms included a VR booth (experiential marketing), a download to play on a mobile phone with a VR viewer such as Google Cardboard and online (a first-person point-and-click version).

Experiential marketing

Pop-up booths offered people the full, hands-on experience of the Level Up 2.0 VR game. The booths were set up at movie theatres, malls, and Bell MTS Place (during a Manitoba Moose AHL hockey game)—all venues that we secured and coordinated. We promoted the VR booths through social media and the website, and enticed people at each location to participate in the VR experience by offering SAFE Work-branded phone pop-sockets or movie tickets. Each booth had about 50 – 100 youth try the VR simulation in a four-hour period.

The VR booths were operated by staff from SAFE Workers of Tomorrow (SWOT)—an organization funded by SAFE Work Manitoba to help educate young workers and other vulnerable workers on job safety. We trained the SWOT staff to set up and use the Level Up 2.0 VR simulation with participants and had them encourage people onsite to try the game. We then created a highlight reel of people playing the VR game and showed it on monitors at the pop-up booths to further entice people to try it. We also designed and produced pop-up banners to display at the events.

The booths proved to be an excellent opportunity to interact with the public and share SAFE Work information and branded resources.

The virtual reality world brought fun and valuable learning together, and the Level Up 2.0 VR campaign tactics successfully helped youth and supervisors take their safety knowledge to a new level.

Other tactics for the overall campaign promotion included television, radio, outdoor, online pre-roll, paid social media and the live pop-up events.

Participation incentives

A campaign contest was also part of Level Up 2.0. The contest was promoted in person, on TV and radio, and via the website. Visitors to the site were able to enter the contest by filling out a simple form or by using the hashtag #levelupmb on social media.

Effectiveness

Below we outline our goals for the campaign and the results.

Goal 1

Educate youth to know what questions to ask when starting a new job, their rights and responsibilities and what they should learn in workplace training and orientation programs.

Results:

  • Pop-up events were well-attended, with about 50 to 100 youth and adults engaged in the game and with SAFE Work staff. Andrew Vani from True North Sports & Entertainment said “the fans had a blast trying out the VR experience. The staff were great as well.”
  • A survey about the VR experience was completed by 95 people. Of those, 94 said the Level Up 2.0 VR experience was enjoyable, 89 said it helped them be able to better identify workplace hazards and 88 said they would talk to their supervisor if they did not know how to do a task.
  • There were 5,955 visits to the campaign webpage (which included resources about workplace safety) during the campaign period and 1,850 contest entries.
  • The campaign video was viewed 20,939 times on YouTube.

Goal 2

Educate supervisors to be helpful and open to training young workers and provide them with the resources to do it.

Result:

  • SAFE Work resources for supervisors were downloaded 353 times.

 

Aims and objectives

Level up your workplace safety knowledge.

If you're not sure about the safest way to get a job done, you're not alone. Level Up teaches you what to look for and how to fix safety issues at work.

 

The Opportunity

SAFE Work Manitoba is a division of the Workers Compensation Board of Manitoba—an agency of the Government of Manitoba legislatively mandated to promote public awareness of workplace safety and health, as well as injury and illness prevention.

Young Manitobans are especially vulnerable as they begin their employment journey. They are inexperienced and may not know their rights and responsibilities as employees or understand potential hazards in the workplace. We know that young male workers, for example, are 40 per cent more likely to be injured at work than the general population.

SAFE Work wanted to focus on youth to counter the at-work safety risks they face and help them recognize work situations or requests that are unsafe and understand that they are empowered to create and demand safety for themselves and others. In doing this, we recognized that the opportunity to effectively reach young people with a safety message—one they might not typically be interested in—would be enhanced by offering them a cool, cutting-edge technology experience.

Audience Analysis

Future and current young workers aged 15 – 24 who represent about 16 per cent of the Manitoba workforce. Often their first employment experience is in the service/hospitality, retail or manufacturing sectors. They often lack training, relevant experience, confidence and knowledge of their right to safe working conditions. They are also less likely to think about safety or be interested in the topic, but they are receptive to information when delivered in an interesting, experiential way using technology.

Supervisors of young workers (who may be young workers themselves) who are role models for workers and are responsible for ensuring workers’ safety and health. They need to have the knowledge and resources available to keep their workplaces safe for their employees.

General public of Manitoba that may have opportunity to influence others to promote workplace health and safety through SAFE Work tools like Level Up as well as through the myriad of safety resources available through SAFE Work.

Download the App

You can download the app here:

 

 

 

Files

Target audience

Young workers

Campaign


Prevention for young workers

Contact details Editor

Argyle
688 St Joseph Street, Canada-R2H 3E2 Winnipeg
+1 2049272880 https://argylepr.com

Contact details Production company

SAFE Work Manitoba
16-363 Broadway, ca-R3C 3N9 Winnipeg
+12049544864 https://www.safemanitoba.com