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Noise Induced Hearing Loss - Radio spots
Title translated into English
Noise Induced Hearing Loss - Radio spots
Other Medium
Product description
The following were played on the radio to remind us of how amazing our hearing is and how important it is to protect it from work-related noise.
Aims and objectives
Long-term exposure to noise can cause permanent hearing loss. This condition – often referred to as noise-induced hearing loss (NIHL) – is almost completely preventable, especially when the noise exposure happens in the workplace.
Noise induced hearing loss (NIHL) can have a profound effect on a person’s ability to function at work, and in their life generally. Many find their hearing loss embarrassing, so will go to great lengths to hide it. They likely find it difficult to understand conversations around them, so may avoid social situations, and become isolated. This can lead to mental health issues like depression and anxiety.
Between 2006 and 2015, approximately 30,000 people needed support from the Workplace Safety and Insurance Board (WSIB) for work-related NIHL. That’s 30,000 people whose work-related injuries could have been prevented.
Target audience
People who work in construction or manufacturing in Ontario
Campaign
Multi-channel marketing campaign.
Contact details Editor / Production company
Workplace Safety and Insurance Board Ontario (WSIB)
200 Front Street West, Canada-M5V 3J1 Toronto
+1-416-344-2890 - +1-647-328-5210 linda_lai@wsib.on.ca http://wsib.ca