Connecting Safely
Titre traduit en anglais
Connecting Safely
Film: Durée en minutes
2 minutes minutes
Description du produit
We developed a safety program identity and narrative called Connecting Safely. This spoke to both the physical safety and wellbeing of employees, partners, and contractors, while also linking to the organisation’s values of ‘We Care’ and ‘We are One Team’. With a comprehensive communication strategy, we identified audience groups, key opportunities for connection, and messaging — and also mapped our campaigns across key topics. The packages included animated video, digital collateral, leader-led toolbox talks, engagement micro-modules, and job aids.
Objectif et finalité
Supporting NBN Co with a purpose-built engagement program for a distributed workforce. For NBN, the desired outcome was to build a repeatable, scalable, and consistent engagement program that would help to: shift to a proactive, rather than reactive safety culture; promote trust among safety leaders, delivery partners, and frontline workers; and, ultimately, reduce incidents and injuries to create safer working environments and interactions every day.
Public cible
Autres (veuillez préciser) : Frontline workers
Campagne
Coordonnées de l'éditeur
nbn Co
33/1176 Gold Coast Highway, Australia-4221 Palm Beach
+61481136707 erin@everydaymassive.com https://www.everydaymassive.com
Coordonnées de la société de production
Everyday Massive
33/1176 Gold Coast Highway, au-4221 Palm Beach
+61481136707 erin@everydaymassive.com
https://www.everydaymassive.com