Präventionskampagne Hände 2016

Titre traduit en anglais

Präventionskampagne Hände 2016

Film: Durée en minutes

90 sec. minutes

Description du produit

The 90 second short film was made with a GoPro camera from the perspective of hands. With film sequences of various activities and information worth knowing around the issue hands, it shows the great importance of our hands to us. In order to ensure authenticity and to show, how diverse activities for which need our hands in (working) life can be, in five days of shooting at different places that were partly difficult to access (as for instance a mountain railway), we have covered the full spectrum of activities. All film sequences are real activities by real colleagues of the LEW group, who were actively involved.

Objectif et finalité

In our life and at work, our hands are extremely important. We use them at all times, even when speaking. They work hard for us and usually, we do not even have to think about it. We should always remind ourselves of their importance, because often, when we do not expect it, we hurt our hands at ordinary objects.With this message, the target groups ought to be motivated to work attentively, in order to have les accidents at work with the participation of hands in the LEW group or with contract partners.

According to accident statistics by the BG ETEM, hands are the most frequently injured body parts in an occupational accident. Within the LEW group (all accidents at work taken together), disproportionately frequently, hands have been injured. Reason enough to raise further awareness of their protection and to get into conversation with the employees on this issue. Employees of LEW as well as of the contracting companies have received the film on a USB stick branded with the key visual together with an accompanying letter of the LEW management board. The film was part of a major communication campaign with a specifically developed key visual. Besides the film, to launch the campaign, there were, among other things, a series of posters developed with the design school in Munich, branded advertising materials, intranet contributions, letters by the management board and two further motifs to conclude the campaign.

Public cible

All employees and managers of the LEW group (about 1,800 persons; mostly mechanics but also office workers and kitchen staff. managing directors and employees of contracting companies that are working for the LEW group (especially mechanics)

Coordonnées de l'éditeur

Lechwerke AG
Stuttgarter Straße4, Deutschland-86154 Augsburg
michael.oberlander@lew.de

Coordonnées de la société de production

Hopffilm
Säulingstaße16 1/2, Deutschland-86163 Augsburg
www.post[at]hopfilm.de