Child Health Promotion Initiative
Title translated into English
Child Health Promotion Initiative
Product description
Child Health Promotion Initiative were developed by Safe Kids Malaysia Universiti Putra Malaysia in collaboration with industry partner Vanakkam Malaysia an online Tamil Media company in Malaysia. This initiative identified the issue of child health in traffic as the country loses about 1000 children below age of 18 due to traffic crash. Thus traffic injuries becomes a public health issue. Ministry of Transport Malaysia took the lead in addressing this issue by introducing the Child Safety Seat Regulation In January 2020. However the general public was not prepared and need to educate on this new regulation. Vanakkam Malaysia Media Company responded to the calls by pairing with Safe Kids Malaysia Universiti Putra Malaysia to prepare knowledge based communication materials on child safety seats targeting Tamil language speaking community (adult workforce) on the importance of using a child safety seat and how to comply with the government regulation. This initiative was targeted for a niche segment of the country population (Tamil speaking community).
Aims and objectives
There are few main safety messages crossed over to the target group (Tamil speaking community – adult work force) of this safety initiative. They are:
1. Empower the Tamil speaking community – adult work force on how risky a car occupant is during a road crash
2. Empower the Tamil speaking community – adult work force on the importance of using a standard child safety seat
3. Empower the Tamil speaking community – adult work force on how to identify a child safety seat which complies with the country regulation.
To meet the World Health Organisation Global Road Safety Performance Target 8 which specifies that by 2030, all countries increase the proportions of motor vehicle occupants using safety belts or standard child restraint systems close to 100%. Road Safety Department of Malaysia responded to this call by World Health Organisation. Thus to support the Tamil language speaking community, a health promotion initiative was developed with the aim of transferring knowledge pertaining to child safety seats to the community via the language they are familiar with and commendable. With this, it is highly hoped, this niche community will be aware of why all car occupants need to be restrained, why children are vulnerable in a traffic crash as a car occupant and the info on how to identify a law compliant child safety seat.
Files
- Prevention and health guidelines for the safe driving_1.2
- Prevention and health guidelines for the safe driving_1.6
- Prevention and health guidelines for the safe driving_1.7
- Prevention and health guidelines for the safe driving_1.5
- Folder AUVA-Arbeitsstoffverzeichnis
- Travel Planner
- "Echt jetzt?!" Posterserie zur Arbeitsplatzhygiene
- "Bleib sauber!" Posterserie zur Arbeitsplatzhygiene
- Beileger zur "Echt jetzt?!" und "Bleib sauber!" Posterserie zur Arbeitsplatzhygiene
- Pressemitteilung CO2-Timer
- Prevention and health guidelines for the safe driving_1.3
- Prevention and health guidelines for the safe driving_1.4
- Prevention and health guidelines for the safe driving_1.8
- Prevention and health guidelines for the safe driving_1.9
- Prevention and health guidelines for the safe driving_1.10
- Prevention and health guidelines for the safe driving_1.11
- Prevention and health guidelines for the safe driving_1.12
- Prevention and health guidelines for the safe driving_1.13
- Prevention and health guidelines for the safe driving_3.1
- Prevention and health guidelines for the safe driving_3.2
- Prevention and health guidelines for the safe driving_3.3
- CAMPAÑA RIESGO ELÉCTRICO PARA USUARIOS
- 1_WISOM_Flyeransicht_ohne DEKRA.pdf
- Pasos para gestionar un casi casi
- Casi-casi
- Casi Casi APP
- Prevención cáncel de piel.
- Audiometrías
- Control agudeza
- Control Cardiovascular
- Control signos vitales
- Oxigeno
- Usando los EPPs continuamos Conectados con la vida
- Wellbeing League Stories
- Basic guidelines for the safe use of equipment for working at height: ladders, scaffolding and mobile elevating personnel platfo
- Erine, l'autre moi
- Speak Up Save Lives App - Award Submission 2023
- Speak Up Save Lives App - Campaign assets
- Speak Up Save Lives App - Radio ad
- Speak Up Save Lives App - Award Submission 2023
- Speak Up Save Lives App - Campaign assets
- Speak Up Save Lives App - Radio ad
- Speak Up Save Lives App - Award Submission 2023
- Speak Up Save Lives App - Campaign assets
- Speak Up Save Lives App - Radio ad
Target audience
Tamil language speaking community - adult workforce
Awards
None yet
Contact details Editor / Production company
Safe Kids Malaysia Universiti Putra Malaysia
Department of Community Health, Faculty of Medicine and Health Sciences - Universiti Putra Malaysia , Malaysia-43400 Serdang, Selangor
60397692398 - 6013382200060389450151 kulan@upm.edu.my http://www.medic.upm.edu.my/industry_and_community_relations/community/safe_kids_malaysia-4591