Choose Life-SAIPEM

Title translated into English

Choose Life

Film: Duration in minutes

10 minutes

Content

Among the communication tools developed for the Choose Life campaign, a key role is played by the Cannes multi award-winning film bearing the same name: an emotional story that brings the audience to identify with the characters and to agree with them on the importance of adopting a balanced lifestyle, which can help us live well and as long as possible. Watching the film, taking a moment of reflection, sharing stories, doing group activities: these are all key elements of a two-hour workshop that throws people into an experience which is at once interactive and introspective and whose goal is to have people leave with the idea of choosing a healthier lifestyle. Because, as the ending lyrics of the film have it, Life is beautiful.

Target Group

Campaign


Choose Life

Awards

New York International Television & Film Awards 2013 – Finalist Winner; Cannes Corporate Media & TV Awards 2012 – Best Director; Cannes Corporate Media & TV Awards 2012 – Best Music; Finalist in The Deauville Green Awards 2014

Contact details Editor

Saipem
Martiri di Cefalonia67, Italy-20070 San Donato Milanese
www.saipem.com

Contact details Production company

Pukka Films
Hatton Place18, United Kingdom-EC1N 8RU London
www.pukkafilms.com