Live your story safely

Title translated into English

Live your story safely

Film: Duration in minutes

3 minutes

Product description

We wanted to produce a video that grips people`s hearts and makes people think about safety from a different perspective. We tell a short story of each of our colleagues, starting from the morning at home, through transport to and from work, time at work and finish with evening activities. We feel that the more personal message helps people make the right choices when it comes to safety: safety begins with us.

Aims and objectives

At ABB we want our employees to be safe at work, so they can go home unharmed and be able to enjoy their personal life. We have a motto: Don`t look the other way, which means that we need to look out for each other and if one sees an unsafe act or condition, one must not ignore it but speak up.

Safety is at the heart of what we do at ABB and we continuously work on improving our performance and safety culture. We engaged with employees from different parts of the world and different cultures to show that safety matters across all geographies. We recorded part of the video professionally, and part of the video was done from the self-made clips sent to us by our employees.

Target audience

ABB employees

Contact details Editor

ABB
Affolternstrasse 44, Switzerland-8050 Zurich
http://new.abb.com

Contact details Production company

ABB
Affolternstrasse44, Switzerland-8050 Zurich
www.abb.com