Title translated into English


Film: Duration in minutes

0:15 minutes

Product description

Location: Cinema. “Point of view” is from a middle row on the screen. In front of us we see a guy sitting alone, who shakes his head. The image on the screen is in three-dimensional format. The guy in front is a boy of apprentice age, with an eye patch. He looks a little puzzled, (and to the left and to the right to see if the others are in a similar situation) and then uses his 3D glasses. Because of the eye patch the image is still not good and he does not see the 3D effect. Change of scenery. The “clever” boy with 3D glasses, flanked by two pretty girls, looks back at him and with a smug smile turns back to the screen. The logo and claims “be smart work safe - those who understand have more of their leasure time” are shown.

Aims and objectives

Be a smart worker: those who understand have more leasure time Guidelines and rules do not always fall on understanding ears of adolescents. The message "Be a smart worker: Those who understand have more leasure time" shows them the impact of incorrect/risky behavior in the workplace on their free time.

The issue work safety is often of secondary importance to young people. The start into working life, long working days, assuming responsibility and getting along in the world of adults present a major challange to young employees. Rules at work seem to be just as negligible as wearing a safety helmet. Topics like friends, sports or party are much more interesting to talk about than the issue work safety. The awareness campaign "be smart work safe" therefore shows young people in a congenial and target group-oriented way why work safety is important and why it's worth it to behave in a safe manner at work to protect themselves from harm.

Target audience

Young employees between 15 and 20 years, apprentices, students, trainees and temporary workers

Contact details Editor

Eidgenössische Koordinationskommission für Arbeitssicherheit EKAS
Fluhmattstrasse1, Switzeland-6002 Luzern

Contact details Production company

cR Lichtspiele GmbH
Reitergasse11, Switzerland-8004 Zürich