2017 Film Norwegian Bokmål Comedy Animation Psychological Stress

Kjedelig, men viktig

Title translated into English

Boring, but important

Film: Duration in minutes

10 films x 35 seconds minutes

Product submission URL (http:// or https://)

Product description

Each of the ten films has a main message, which is presented by the main character. The topics, which are the very basic information young employees need to know, are - contract of employment - overtime payment - when you are entitled to a break - work hours - job training The films were made to fit the YouTube-concept, and the message is presented within the first few seconds of the film. The rest of the film is entertainment in an absurd setting, with humor, meant to appeal to the target group young employees. By presenting the main message early in the film, the viewer will have to at least watch long enough to get the message, before he can choose to skip the rest of the film. The films were sent as YouTube-ads during a ten week period during the summer of 2015. In total the films have been shown more than a million times. This includes both the paid ads and the other viewers on YouTube. Even though the concept was to give the viewer the message early in the film, 90 percent of the viewers actually chose to watch the entire film!

A group of employers' organizations, unions and public authorities in Norway are working together to improve the working conditions in the restaurant and nightlife industry. One of the activities was the information campaign Boring, but important.

Target audience

The main target group for the films was young employees, aged 18-25. Mainly in the restaurant and nightlife industry, but also young employees in general. The secondary target group was their employers.

Contact details Editor

The Norwegian Labour Inspection Authority
Postboks 4720 Sluppen-, Norway-7468 Trondheim
www.arbeidstilsynet.no

Contact details Production company

Geelmuyden Kiese
Sommerrogata 13-15, Norway-0255 Oslo
http://gknordic.com/no