Schlaue Autos App1
M-66_002.mp4
Driver Hazard1
Azupoly1
PENNY E-Learning1
PENNY E-Learning2
PSA1
#safe4life - PARACHUTE
App Risikoanalyse
Certo1
CARTILLA1
Sec1
Sec2
Working1
Video Tool1
Kanelot1
WeQaYa 2
Vision Zero 1
Vision Zero 2
Arbeidsmiljoeguiden1
Ekas Box 1
Ekas Box 2
Ekas Box 3
Ekas Box 4
Ekas Box 5
Espace 1
Espace 2
Espace 3
Espace 4
Sécurité en Fédération 1
Sécurité en Fédération 2
Sécurité en Fédération 3
Sécurité en Fédération 4
Sécurité en Fédération 5
Manipulación manual 1
Manipulación manual 2
Manipulación manual 3
Manipulación manual 4
Manipulación manual 5
Alimentación 1
Alimentación 2
Alimentación 3
Alimentación 4
Alimentación 5
Abgelenkt1
Abgelenkt2
Abgelenkt3
Abgelenkt4
Säker vardag 1
Abgelenkt5
Säker vardag 2
Säker vardag 3
Säker vardag 4
Säker vardag 5
› Filling and Maintenance 1
› Filling and Maintenance 2
› Filling and Maintenance 3
› Filling and Maintenance 4
› Filling and Maintenance 5
ergo@WSH 1
ergo@WSH 2
ergo@WSH 3
ergo@WSH 4
ergo@WSH 5
Holz 1
Holz 2
Holz 3
Holz 4
Holz 5
Manager 1
Manager 2
Manager 3
Manager 4
Manager 5
Le stockage 1
Le stockage 2
Le stockage 3
Le stockage 4
Le stockage 5
WSH Nation1
WSH Nation2
WSH Nation3
WSH Nation4
WSH Nation5
Gesundheit1
Gesundheit2
Gesundheit3
Gesundheit4
Gesundheit5
Lebenswichtige Regeln1
Lebenswichtige Regeln2
Lebenswichtige Regeln3
Lebenswichtige Regeln4
Lebenswichtige Regeln5
Application Smartphone1
Application Smartphone2
Application Smartphone3
Application Smartphone4
Application Smartphone5
Virtuelles Asbesthaus1
Virtuelles Asbesthaus2
Virtuelles Asbesthaus3
Virtuelles Asbesthaus4
Virtuelles Asbesthaus5
Sicheres Betriebspraktikum 1
Sicheres Betriebspraktikum 2
Sicheres Betriebspraktikum 3
Sicheres Betriebspraktikum 4
Sicheres Betriebspraktikum 5
Zugänge zu Baustellen1
Zugänge zu Baustellen2
Zugänge zu Baustellen3
Zugänge zu Baustellen4
Zugänge zu Baustellen5
อาชี1
อาชี2
อาชี3
อาชี4
La drague1
La drague2
La drague3
La drague4
La drague5
Application mobile Secourisme1
Application mobile Secourisme2
Application mobile Secourisme3
Application mobile Secourisme4
Fais attention 1
Fais attention 2
Fais attention 3
Cherchez 1
Cherchez 2
Cherchez 3
Cherchez 4
Cherchez 5
SOCSO1
SOCSO2
SOCSO3
SOCSO4
SOCSO5
Ergonomie1
Ergonomie2
Ergonomie3
Ergonomie4
Ergonomie5
Engagementgame1
Engagementgame2
Engagementgame3
Engagementgame4
Engagementgame5
Find Accident1
Find Accident2
Find Accident3
Find Accident4
Find Accident5
Multinational 1
Multinational 2
Multinational 3
Multinational 4
Multinational 5
Apps im Arbeitsschutz1
Apps im Arbeitsschutz2
Apps im Arbeitsschutz3
Apps im Arbeitsschutz4
Sicheres Arbeiten1
Sicheres Arbeiten2
Sicheres Arbeiten3
Sicheres Arbeiten4
Sicheres Arbeiten5
Sicheres Befahren 1
Sicheres Befahren 2
Sicheres Befahren 3
Sicheres Befahren 4
Sicheres Befahren 5
Sicheres Krankenhaus1
Sicheres Krankenhaus2
Sicheres Krankenhaus3
Sicheres Krankenhaus4
Sicheres Krankenhaus5
App PreventieCoach1
App PreventieCoach2
App PreventieCoach3
App PreventieCoach4
Runter vom Gas1
Runter vom Gas2
Runter vom Gas3
Runter vom Gas4
Runter vom Gas5
Near Enough1
Near Enough2
Near Enough4
Near Enough3
Walk the Talk1
Walk the Talk2
Walk the Talk3
ความปลอดภัยกับผู้ใช้แรงงาน1
ความปลอดภัยกับผู้ใช้แรงงาน2
ความปลอดภัยกับผู้ใช้แรงงาน3
ความปลอดภัยกับผู้ใช้แรงงาน4
ความปลอดภัยกับผู้ใช้แรงงาน5
Arbeitssicherheit 1
Arbeitssicherheit 2
Arbeitssicherheit 3
Arbeitssicherheit 4
Arbeitssicherheit 5
Gefühltes RisikoAudit1
Gefühltes RisikoAudit2
Gefühltes RisikoAudit3
Gefühltes RisikoAudit4
Gefühltes RisikoAudit5
Arbeidsmiljoeguiden2
Arbeidsmiljoeguiden3
Arbeidsmiljoeguiden4
Arbeidsmiljoeguiden5
BG RCI-Rückenapp1
BG RCI-Rückenapp2
BG RCI-Rückenapp3
BG RCI-Rückenapp4
BG RCI-Rückenapp5
Unterweisungsveranstaltung1
Unterweisungsveranstaltung2
Unterweisungsveranstaltung3
Unterweisungsveranstaltung4
Unterweisungsveranstaltung5
Unterweisungsveranstaltung6
Ladder Safety1
Ladder Safety2
Ladder Safety3
Ladder Safety4
INDEXSYS1
INDEXSYS2
INDEXSYS3
INDEXSYS4
INDEXSYS5
Portail de formation1
Portail de formation2
Portail de formation3
Portail de formation4
Portail de formation5
Medidas Preventivas1
Medidas Preventivas2
Medidas Preventivas3
Medidas Preventivas4
Medidas Preventivas5
Medidas Riesgo de Agresión 1
Medidas Riesgo de Agresión 2
Medidas Riesgo de Agresión 3
Medidas Riesgo de Agresión 4
Medidas Riesgo de Agresión 5
Prevención del Accidente1
Prevención del Accidente2
Prevención del Accidente3
Prevención del Accidente4
Prevención del Accidente5
Sicherheitsquiz1
Sicherheitsquiz2
Sicherheitsquiz3
Sicherheitsquiz4
Sicherheitsquiz5
Schlaue Autos App2
Schlaue Autos App3
Schlaue Autos App4
Schlaue Autos App5
Curso sobre 1
Curso sobre 2
Curso sobre 3
Curso sobre 4
Curso sobre 5
Curso sobre la NOM1
Curso sobre la NOM2
Curso sobre la NOM23
Curso sobre la NOM4
Curso sobre la NOM5
Curso sobre la NOM-012_1
Curso sobre la NOM-012_2
Curso sobre la NOM-012_3
Curso sobre la NOM-012_4
Curso sobre la NOM-028_1
Curso sobre la NOM-028_2
Curso sobre la NOM-028_3
Curso sobre la NOM-028_4
Curso sobre la NOM-029_1
Curso sobre la NOM-029_2
Curso sobre la NOM-029_3
Curso sobre la NOM-029_4
Curso sobre la NOM-031_1
  • Schlaue Autos App1
  • M-66_002.mp4
  • Driver Hazard1
  • Azupoly1
  • PENNY E-Learning1
  • PENNY E-Learning2
  • PSA1
  • #safe4life - PARACHUTE
  • App Risikoanalyse
  • Certo1
  • CARTILLA1
  • Sec1
  • Sec2
  • Working1
  • Video Tool1
  • Kanelot1
  • WeQaYa 2
  • Vision Zero 1
  • Vision Zero 2
  • Arbeidsmiljoeguiden1
  • Ekas Box 1
  • Ekas Box 2
  • Ekas Box 3
  • Ekas Box 4
  • Ekas Box 5
  • Espace 1
  • Espace 2
  • Espace 3
  • Espace 4
  • Sécurité en Fédération 1
  • Sécurité en Fédération 2
  • Sécurité en Fédération 3
  • Sécurité en Fédération 4
  • Sécurité en Fédération 5
  • Manipulación manual 1
  • Manipulación manual 2
  • Manipulación manual 3
  • Manipulación manual 4
  • Manipulación manual 5
  • Alimentación 1
  • Alimentación 2
  • Alimentación 3
  • Alimentación 4
  • Alimentación 5
  • Abgelenkt1
  • Abgelenkt2
  • Abgelenkt3
  • Abgelenkt4
  • Säker vardag 1
  • Abgelenkt5
  • Säker vardag 2
  • Säker vardag 3
  • Säker vardag 4
  • Säker vardag 5
  • › Filling and Maintenance 1
  • › Filling and Maintenance 2
  • › Filling and Maintenance 3
  • › Filling and Maintenance 4
  • › Filling and Maintenance 5
  • ergo@WSH 1
  • ergo@WSH 2
  • ergo@WSH 3
  • ergo@WSH 4
  • ergo@WSH 5
  • Holz 1
  • Holz 2
  • Holz 3
  • Holz 4
  • Holz 5
  • Manager 1
  • Manager 2
  • Manager 3
  • Manager 4
  • Manager 5
  • Le stockage 1
  • Le stockage 2
  • Le stockage 3
  • Le stockage 4
  • Le stockage 5
  • WSH Nation1
  • WSH Nation2
  • WSH Nation3
  • WSH Nation4
  • WSH Nation5
  • Gesundheit1
  • Gesundheit2
  • Gesundheit3
  • Gesundheit4
  • Gesundheit5
  • Lebenswichtige Regeln1
  • Lebenswichtige Regeln2
  • Lebenswichtige Regeln3
  • Lebenswichtige Regeln4
  • Lebenswichtige Regeln5
  • Application Smartphone1
  • Application Smartphone2
  • Application Smartphone3
  • Application Smartphone4
  • Application Smartphone5
  • Virtuelles Asbesthaus1
  • Virtuelles Asbesthaus2
  • Virtuelles Asbesthaus3
  • Virtuelles Asbesthaus4
  • Virtuelles Asbesthaus5
  • Sicheres Betriebspraktikum 1
  • Sicheres Betriebspraktikum 2
  • Sicheres Betriebspraktikum 3
  • Sicheres Betriebspraktikum 4
  • Sicheres Betriebspraktikum 5
  • Zugänge zu Baustellen1
  • Zugänge zu Baustellen2
  • Zugänge zu Baustellen3
  • Zugänge zu Baustellen4
  • Zugänge zu Baustellen5
  • อาชี1
  • อาชี2
  • อาชี3
  • อาชี4
  • La drague1
  • La drague2
  • La drague3
  • La drague4
  • La drague5
  • Application mobile Secourisme1
  • Application mobile Secourisme2
  • Application mobile Secourisme3
  • Application mobile Secourisme4
  • Fais attention 1
  • Fais attention 2
  • Fais attention 3
  • Cherchez 1
  • Cherchez 2
  • Cherchez 3
  • Cherchez 4
  • Cherchez 5
  • SOCSO1
  • SOCSO2
  • SOCSO3
  • SOCSO4
  • SOCSO5
  • Ergonomie1
  • Ergonomie2
  • Ergonomie3
  • Ergonomie4
  • Ergonomie5
  • Engagementgame1
  • Engagementgame2
  • Engagementgame3
  • Engagementgame4
  • Engagementgame5
  • Find Accident1
  • Find Accident2
  • Find Accident3
  • Find Accident4
  • Find Accident5
  • Multinational 1
  • Multinational 2
  • Multinational 3
  • Multinational 4
  • Multinational 5
  • Apps im Arbeitsschutz1
  • Apps im Arbeitsschutz2
  • Apps im Arbeitsschutz3
  • Apps im Arbeitsschutz4
  • Sicheres Arbeiten1
  • Sicheres Arbeiten2
  • Sicheres Arbeiten3
  • Sicheres Arbeiten4
  • Sicheres Arbeiten5
  • Sicheres Befahren 1
  • Sicheres Befahren 2
  • Sicheres Befahren 3
  • Sicheres Befahren 4
  • Sicheres Befahren 5
  • Sicheres Krankenhaus1
  • Sicheres Krankenhaus2
  • Sicheres Krankenhaus3
  • Sicheres Krankenhaus4
  • Sicheres Krankenhaus5
  • App PreventieCoach1
  • App PreventieCoach2
  • App PreventieCoach3
  • App PreventieCoach4
  • Runter vom Gas1
  • Runter vom Gas2
  • Runter vom Gas3
  • Runter vom Gas4
  • Runter vom Gas5
  • Near Enough1
  • Near Enough2
  • Near Enough4
  • Near Enough3
  • Walk the Talk1
  • Walk the Talk2
  • Walk the Talk3
  • ความปลอดภัยกับผู้ใช้แรงงาน1
  • ความปลอดภัยกับผู้ใช้แรงงาน2
  • ความปลอดภัยกับผู้ใช้แรงงาน3
  • ความปลอดภัยกับผู้ใช้แรงงาน4
  • ความปลอดภัยกับผู้ใช้แรงงาน5
  • Arbeitssicherheit 1
  • Arbeitssicherheit 2
  • Arbeitssicherheit 3
  • Arbeitssicherheit 4
  • Arbeitssicherheit 5
  • Gefühltes RisikoAudit1
  • Gefühltes RisikoAudit2
  • Gefühltes RisikoAudit3
  • Gefühltes RisikoAudit4
  • Gefühltes RisikoAudit5
  • Arbeidsmiljoeguiden2
  • Arbeidsmiljoeguiden3
  • Arbeidsmiljoeguiden4
  • Arbeidsmiljoeguiden5
  • BG RCI-Rückenapp1
  • BG RCI-Rückenapp2
  • BG RCI-Rückenapp3
  • BG RCI-Rückenapp4
  • BG RCI-Rückenapp5
  • Unterweisungsveranstaltung1
  • Unterweisungsveranstaltung2
  • Unterweisungsveranstaltung3
  • Unterweisungsveranstaltung4
  • Unterweisungsveranstaltung5
  • Unterweisungsveranstaltung6
  • Ladder Safety1
  • Ladder Safety2
  • Ladder Safety3
  • Ladder Safety4
  • INDEXSYS1
  • INDEXSYS2
  • INDEXSYS3
  • INDEXSYS4
  • INDEXSYS5
  • Portail de formation1
  • Portail de formation2
  • Portail de formation3
  • Portail de formation4
  • Portail de formation5
  • Medidas Preventivas1
  • Medidas Preventivas2
  • Medidas Preventivas3
  • Medidas Preventivas4
  • Medidas Preventivas5
  • Medidas Riesgo de Agresión 1
  • Medidas Riesgo de Agresión 2
  • Medidas Riesgo de Agresión 3
  • Medidas Riesgo de Agresión 4
  • Medidas Riesgo de Agresión 5
  • Prevención del Accidente1
  • Prevención del Accidente2
  • Prevención del Accidente3
  • Prevención del Accidente4
  • Prevención del Accidente5
  • Sicherheitsquiz1
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  • Sicherheitsquiz3
  • Sicherheitsquiz4
  • Sicherheitsquiz5
  • Schlaue Autos App2
  • Schlaue Autos App3
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  • Curso sobre 1
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  • Curso sobre la NOM1
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  • Curso sobre la NOM4
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  • Curso sobre la NOM-012_1
  • Curso sobre la NOM-012_2
  • Curso sobre la NOM-012_3
  • Curso sobre la NOM-012_4
  • Curso sobre la NOM-028_1
  • Curso sobre la NOM-028_2
  • Curso sobre la NOM-028_3
  • Curso sobre la NOM-028_4
  • Curso sobre la NOM-029_1
  • Curso sobre la NOM-029_2
  • Curso sobre la NOM-029_3
  • Curso sobre la NOM-029_4
  • Curso sobre la NOM-031_1

Connecting the Dots: The Community Against Preventable Injuries

Title translated into English

Connecting the Dots: The Community Against Preventable Injuries

Film: Duration in minutes

minutes

Product description

This video is an overview of The Community Against Preventable Injuries (Preventable), a social marketing campaign based in British Columbia, Canada. The video highlights the Preventable campaign across its many platforms: mass media (TV, radio, and digital), ambient messaging (billboards, signage, out of home), and community and media events (temporary installations). The video highlights Preventable's campaign efforts to change attitudes and beliefs about injuries at work, at home, on the road, on the water, and at play. It also acknowledges the contributions of our partners across Canada.

Preventable uses a mixed-media, social marketing approach that includes delivering the message at the time and place where a potential injury can happen, including by the marina, by the road, at an intersection, where you park your bike, at the beach, or in the workplace:

  • TV and radio advertising
  • Out of home signage (billboards, transit stands, bike stands)
  • Organic and paid media spots
  • Partnership events and temporary installations
  • Social media coverage

Aims and objectives

The message of Preventable's campaign is to shift attitudes and transform behaviours towards serious preventable injuries without shocking or shaming people, and ultimately reduce the human and financial burden caused by these injuries. We recognize that attitudes and behaviour towards preventable injuries at work can have an effect on your attitudes and behaviour towards injuries outside of work, and vice versa. Our campaigns call attention to that little voice inside your head that knows that sometimes, injuries can (and do) happen to good people. Based on years of formative research, Preventable serves to give a reminder at the "moment of risk"—the time and place where a potential injury can happen.

Sample Key Messages:

  • It’s time to get serious about preventable injuries.
  • If you think serious injuries just “happen,” have a word with yourself.
  • Preventable injuries are the leading cause of death for British Columbians aged 1-44.
  • Think drinking and winter sports is a good mix? Seriously?
  • In a rush at a school zone? Seriously?
  • If you think only pro athletes get concussions, have a word with yourself.
  • If you don’t think you’ll need a lifejacket today, have a word with yourself.

About Preventable

Preventable is a province-wide, multi-partner organization raising awareness, transforming attitudes, and ultimately changing behaviours. A registered non-profit organization launched in 2009, the goal of Preventable and its partners is to significantly reduce the number and severity of preventable injuries in the province of British Columbia (BC), located on the west coast of Canada. Preventable’s strategy is based on two years of extensive research to develop a comprehensive understanding of how and why preventable injuries occur throughout the province. Preventable’s work is made possible through the financial and in-kind support of a variety of organizations that continue to sign on as partners in fighting the epidemic of preventable injuries in BC. Now in its 11th year of activity, the campaign is an evolution in Preventable’s ongoing discussion with British Columbians to change the discourse that preventable injuries are not just “accidents.” Preventable has successfully launched campaigns in the province of Alberta and Atlantic Canada.

Formation

Preventable's foundations lie in an evidence-focused, research-based approach. Instead of making assumptions, Preventable spent three years talking to Canadians, asking them about their attitudes towards preventable injuries.

We found that British Columbians knew which behaviours are risky and how to avoid them, they just weren’t paying attention to what they already knew. Instead of feeling worried about injuries, they felt ambivalent towards them. Preventable saw an opportunity to speak to people about their attitude towards injuries, and we wanted to do it on the audience’s terms. We asked British Columbians how they wanted to be reminded about serious injuries and designed campaigns based on this feedback.

The common thread linking all preventable injuries was attitude—a deeply-held, yet erroneous belief that preventable injuries only happen to “other people.” They said, "Serious injuries only happen to others," "Accidents happen," and "It'll never happen to me."

Preventable calls attention to that little voice inside your head that knows that sometimes, injuries can (and do) happen to good people. Our campaigns give people a reminder at the "moment of risk"—the time and place where a potential injury can happen.

Evaluation

We market-test all campaign materials prior to launch, ensuring that the campaign will resonate with the people for whom it is intended. We also track campaign performance in a number of ways, and poll our audience regularly for their feedback, assess performance metrics, and review provincial health statistics.

Ongoing evaluation shows that British Columbians are more aware than ever that injuries—from crashes, falls, poisoning, drowning, and others—are preventable, and that our attitudes about how we approach everyday risks at home, at work, at play, and on the road have a significant role to play in prevention.

A recent study showed that British Columbians perceive road traffic-related injuries to be more preventable overall than other types of injuries, such as falls, poisoning, drowning, etc. (1) Yet, people who have seen the Preventable campaign perceive different types of injuries as more similar (i.e. they are “connecting the dots”) than those who have not seen the campaign, suggesting that our campaign is helping them recognize that most injuries are preventable.

Long-standing efforts to reduce road-related injuries, such as seatbelt laws, speed enforcement and safer vehicle design, have raised awareness and beliefs that traffic-related injuries are preventable, but the Preventable campaign has helped take it one step further and helped British Columbians make the link between attitudes and behaviours.

In addition to the shifts in attitude, BC has seen a significant reduction* in injury-related deaths in both the 0-24 and 25-54 year-old age groups since the campaign launched in 2009. This effect translates into a 9% reduction among 25-54 year-olds, 27% reduction among 0-24 year-olds, and approximately 5 fewer injury deaths per year.

The campaign is consistently rated as informative, relevant, credible, and encourages self-reflection.

Partnerships

Preventable has built close relationships with more than 100 partner organizations across the country. With the knowledge, skills, and support of partners like these, we’re reaching even more people in the moments and places where injuries occur and can be prevented. Our diverse community of partners come together under a single issue, under a single banner, and using a single approach. We are connecting the dots that injuries can happen wherever you are: at home, at work, on the road, and at play.

(1) Karbakhsh M, Beaulieu E, Smith J, Zheng A, Turcotte K, Pike I. Public attitudes towards the preventability of transport and non-transport related injuries: Can a social marketing campaign make a difference?. Prev Med Rep. 2019;13:179–182. Published 2019 Jan 2. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6327067/

*pre- and post-campaign launch reductions significant at p<0.05

 

Files

Target audience

Canadian adults aged 25-54 years old

Campaign


Social Marketing

Awards

Sixth International Safety Media Awards (ISMAs) – 2018: Gold in Audio (Holiday Jingle); Silver in Media Evaluation; Honourable Mentions for both Ultra-Short Video and Print; Finalist for Overall Campaign

Contact details Editor / Production company

The Community Against Preventable Injuries
F508-4480 Oak Street, Canada-V6H 3V4 Vancouver
+16048053850 - +16048053850 https://www.preventable.ca