2021 Social Media Information Animation Workplace Company Organisation Young workers General Electrical technology Raw materials

Take Your Kids to Work Day

Title translated into English

Take Your Kids to Work Day

Product description

These social ads are stop-animation gifs of "model employees" experiencing work-related injuries.

Aims and objectives

These ads encourage parents to use "Take our kids to work day" as a good excuse to talk to their kids about workplace health and safety.

"Take our Kids to Work Day" happens every November, and gives kids a glimpse of the working world. We build on the buzz around the day and encourage people to talk about workplace safety so that awareness is built into a kids' first experience with the working world.

Target audience

Parents of children 13-18 years old, young high school students entering workforce

Contact details Editor / Production company

Workplace Safety and Insurance Board Ontario (WSIB)
200 Front Street West, Canada-M5V 3J1 Toronto
+1-416-419-6496 http://wsib.ca