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Day of Mourning - Radio

Title translated into English

Day of Mourning - Radio

Website URL (http:// or https://)

http://wsib.ca

Other Medium

Content

The following were stories played within radio spots of real people who have died from work-related injuries and illnesses.

Message

On April 28th, join us in remembering people who died, were injured, or suffered illness because of work. So what happened to them never happens again.

Background

In 1984, the Canadian Labour Congress established April 28th as the National Day of Mourning in Canada to remember and honour those who have died, been injured or suffered illness in the workplace. Each year we recognize the day by remembering those who have suffered a work-related injury or illness, and encouraging people to rededicate themselves to workplace safety.

Target Group

People in Ontario who have jobs

Campaign


Multi-channel marketing campaign

Awards

The Day of Mourning Campaign won: 2019 International Association of Business Communications (IABC) Ovation Award for Government Communications Programs, 2019 Canadian Public Relations Society for Marketing Communication Campaign of the Year award

Contact details Editor / Production company

Workplace Safety and Insurance Board Ontario (WSIB)
200 Front Street West, ca-M5V 3J1 Toronto
+14163442890 - +16473285210 http://wsib.ca