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De nationale beweegminuut

Title translated into English

The national moving minute

Film: Duration in minutes

1 minutes

Product submission URL (http:// or https://)

Product description

We have created a videoclip with two famous Dutch artists in order to stimulate workers to move during their working day. In the videoclip they stimulate workers to stand up and do some simple exercises.

Aims and objectives

The Netherlands is the European champion of sitting during work. Sitting too much negatively effects your health. In order to make people aware of this health risk and providing them simple tricks to move more during work, we made a funny videoclip. We asked a famous Dutch rapper to make a stimulating rap that would make people want to move.

Target audience

Young workers


communication campaign

Contact details Editor / Production company

Ministry of Social Affairs and Employment
Parnassusplein 5, The Netherlands-2511 VX The Hague
+31652764211 - +31652764211