Connecting Safely

Title translated into English

Connecting Safely

Film: Duration in minutes

2 minutes minutes

Product description

We developed a safety program identity and narrative called Connecting Safely. This spoke to both the physical safety and wellbeing of employees, partners, and contractors, while also linking to the organisation’s values of ‘We Care’ and ‘We are One Team’. With a comprehensive communication strategy, we identified audience groups, key opportunities for connection, and messaging — and also mapped our campaigns across key topics. The packages included animated video, digital collateral, leader-led toolbox talks, engagement micro-modules, and job aids.

Aims and objectives

Supporting NBN Co with a purpose-built engagement program for a distributed workforce. For NBN, the desired outcome was to build a repeatable, scalable, and consistent engagement program that would help to: shift to a proactive, rather than reactive safety culture; promote trust among safety leaders, delivery partners, and frontline workers; and, ultimately, reduce incidents and injuries to create safer working environments and interactions every day.

Target audience

Other (please specify) : Frontline workers


Safety Culture & Engagement

Contact details Editor

nbn Co
33/1176 Gold Coast Highway, Australia-4221 Palm Beach

Contact details Production company

Everyday Massive
33/1176 Gold Coast Highway, au-4221 Palm Beach