Sæt sikkerheden først på settet
Title translated into English
Put safety first on the set
Film: Duration in minutes
The commercial "Put safety first on the set" is aimed at crew, cast, and the production management in film and TV productions. The commercial is constructed as a short, humorous sketch that shows what can happen if traffic safety is not taken seriously during a shoot, and why it is important to always put safety first on a set. At the same time, the commercial is an example of how traffic safety can be solved, as green screen technology was used to prevent the two actors in the car from having to drive and act at the same time. The commercial is part of a campaign package including TV commercials, brochures, and a campaign website aimed at the industry.
Aims and objectives
Film and TV productions often involve dangerous work. BFA Service - Tourism therefore wanted to target a campaign to both production management, crew, and cast, that increases awareness about the importance of always putting safety first on film and TV shoots, and knowledge of the materials for accident prevention. The TV commercial has been broadcast by production companies and featured as advertisements on Facebook, etc., where it has been able to effectively target a large segment of the industry's members. Evaluation has shown that the TV commercial achieved a high degree of likeability and created a high conversion of interest in the form of traffic to the campaign website with the follow-up material.
Small and medium-sized enterprises (SMEs), Other (please specify) : Crew, cast, and the production management in film and TV productions.
Contact details Editor
BFA Service - Turisme
Kampmannsgade 4, Denmark-1790 Copenhagen
+45 88 92 01 43 - +45 24 23 27 51 email@example.com https://bfa-service.dk
Contact details Production company
Vesterbrogade 112, dk-1620 Copenhagen
+4538888881+24232751 firstname.lastname@example.org http://www.informationskontoret.dk