Speak Up Save Lives App

Title translated into English

Speak Up Save Lives App

Product submission URL (http:// or https://)


Product description

Speak Up, Save Lives App, SafeWork NSW was an initiative that came to fruition after a young construction worker was fatally injured at a construction site in April 2019. The construction workers’ family engaged with the then Minister on how to improve workplace safety, especially for young workers on construction sites. The Product: • To enable workers to raise a WHS concern quickly and anonymously (if desired) with SafeWork NSW when not able to raise it with the employer. • To reduce work-related fatalities and serious injuries and illnesses.  • To remain anonymous: 28% said they wouldn't feel comfortable speaking to their boss. Fear of job loss is a strong motivator (51%), particularly in construction • Design brief of the new product being: o develop an app that was simple to use (3-click process) o allow users to upload photos or a narrative to describe the issue they want to raise o importantly, allow users to remain anonymous. 

Aims and objectives

SafeWork NSW aims to reduce work-related fatalities and serious injuries and illnesses.  Marketing objectives - Drive traffic to the SafeWork Speak Up landing page, to educate the audience on the benefits of using the app (anonymously report unsafe work environment) and to encourage downloads of the app.


Target audience

Young workers, Small and medium-sized enterprises (SMEs), Supervisors and managers


Safety Awareness Campaign

Contact details Editor / Production company

NSW Department Customer Service
2-24 Rawson Place - McKell Building , Australia-2000 Sydney
+61422318833 - 0457 576 791 https://www.nsw.gov.au/customer-service