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Practice Safe Work

Title translated into English

Practice Safe Work

Film: Duration in minutes

4.07 minutes minutes


Stop-animation videos of "model employees" experiencing work-related injuries.


Even "model" employees can get hurt at work.


At the Workplace Safety and Insurance Board (WSIB), we want rigorous workplace health and safety habits to be second nature for young people; a no-brainer. That's why every year, during the summer months, the WSIB runs a campaign targeting young people aged 15-24 years old. The "Practice Safe Work" campaign is about making sure that young people know that work can be dangerous, and that workplace safety isn’t something to take for granted.

Target Group

Young Workers age 15-24 years old


Multi-channel online campaign


The Practice Safe Work Campaign won the 2019 Canadian Public Relations Society Best Digital Campaign

Contact details Editor / Production company

Workplace Safety and Insurance Board Ontario (WSIB)
200 Front Street West, ca-M5V 3J1 Toronto
+1-416-344-2890 - +1-647-328-5210