Take Your Kids to Work Day

Title translated into English

Take Your Kids to Work Day

Content

These social ads are stop-animation gifs of "model employees" experiencing work-related injuries.

Message

These ads encourage parents to use "Take our kids to work day" as a good excuse to talk to their kids about workplace health and safety.

Background

"Take our Kids to Work Day" happens every November, and gives kids a glimpse of the working world. We build on the buzz around the day and encourage people to talk about workplace safety so that awareness is built into a kids' first experience with the working world.

Target Group

Parents of children 13-18 years old, young high school students entering workforce

Contact details Editor / Production company

Workplace Safety and Insurance Board Ontario (WSIB)
200 Front Street West, ca-M5V 3J1 Toronto
+1-416-419-6496 http://wsib.ca