Turning the Tide: PFDs in the Fishing Industry

Title translated into English

Turning the Tide: PFDs in the Fishing Industry

Film: Duration in minutes

12:21 minutes

Content

In this video, we hear the story of two commercial fishermen whose boat capsized while fishing, one sport fisherman who fell overboard while guiding guests at sea, and a young commercial fisherman who died when he fell overboard. In each case, wearing a PFD could have changed the outcome of these events. These dramatic, real-life stories are woven together throughout the video – advancing each story in turn and building upon the message that life jackets/PFDs save lives. By hearing and seeing these stories told by/about their peers, workers within the fishing industry will be impacted and moved to action to wear PFDs.

Message

We focus on the importance of wearing a PFD.

Background

Drowning continues to be the leading cause of death for B.C.’s commercial fishermen. From 2011 to 2017, 15 workers died in work-related incidents within the commercial fishing industry. Of these fatalities, 7 were a result of drowning. In order to reduce the number of drowning deaths in commercial fishing, WorkSafeBC produced a video that strives to motivate fishers to increase their use of PFDs.

Target Group

skippers and fishing crews in the fishing industry

Campaign


Awareness and drive behaviour change

Awards

2019 Drowning Prevention Award — Effective Policies and Legislation; AVA Digital Award 2019

Contact details Editor / Production company

WorkSafeBC
6951 Westminster Hwy, ca-V7C 1C6 Richmond
+1-604-214-6778 https://www.worksafebc.com/en