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'What I Know Now' Employer campaign: conto boxes, Red Truck Brewery

Title translated into English

'What I Know Now' Employer campaign: conto boxes, Red Truck Brewery

Website URL (http:// or https://)

http://srv1.contobox.com/v3/preview.php?id=28834

Content

This is an interactive advertisement featuring Justin Vickaryous from Red Truck Brewery. When the user hovers over the ad unit for at least 3 seconds a pop up shows employer videos which feature business owners and bosses who share their workplace health and safety knowledge and experience. Other information includes tips, facts and other tools and resources to educate employers and nurture a culture of health and safety on the job.

Message

Young workers have the right to speak up about safety without the fear of repercussion.

Background

Red Truck Brewery was a partner in this campaign to generate awareness among employers about their legal responsibilities for safety in the workplace and the importance of creating a culture where workers feel comfortable asking questions without repercussions. With the theme 'What I know Now', employers in B.C. will share their experiences of when they were a young worker in their first job - what they thought of then, and what they know now.

Target Group

Employers across all industries, health and safety industries

Campaign


Digital campaign that includes interactive elements, infographics, video, social media.

Contact details Editor / Production company

WorkSafeBC
6951 Westminster Hwy, ca-V7C 1C6 Richmond
+1-604-214-6778 https://www.worksafebc.com