Speak Up Save Lives App
Título traducido al inglés
Speak Up Save Lives App
Enlace del producto (http:// o https://)
Descripción del producto
Speak Up, Save Lives App, SafeWork NSW was an initiative that came to fruition after a young construction worker was fatally injured at a construction site in April 2019. The construction workers’ family engaged with the then Minister on how to improve workplace safety, especially for young workers on construction sites. The Product: • To enable workers to raise a WHS concern quickly and anonymously (if desired) with SafeWork NSW when not able to raise it with the employer. • To reduce work-related fatalities and serious injuries and illnesses. • To remain anonymous: 28% said they wouldn't feel comfortable speaking to their boss. Fear of job loss is a strong motivator (51%), particularly in construction • Design brief of the new product being: o develop an app that was simple to use (3-click process) o allow users to upload photos or a narrative to describe the issue they want to raise o importantly, allow users to remain anonymous.
Objetivos y metas
SafeWork NSW aims to reduce work-related fatalities and serious injuries and illnesses. Marketing objectives - Drive traffic to the SafeWork Speak Up landing page, to educate the audience on the benefits of using the app (anonymously report unsafe work environment) and to encourage downloads of the app.
Archivos
Público destinatario
Trabajadores jóvenes, Pequeñas y medianas empresas (PYMES), Supervisores y gerentes
Campaña
https://www.safework.nsw.gov.au/advice-and-resources/speak-up-app
Safety Awareness Campaign
Datos de contacto del editor / del empresa productora
NSW Department Customer Service
2-24 Rawson Place - McKell Building , Australia-2000 Sydney
+61422318833 - 0457 576 791 jack.li@customerservice.nsw.gov.au https://www.nsw.gov.au/customer-service