Preventable@: Safety in the Workplace
Título traducido al inglés
Preventable@: Safety in the Workplace
Otro medio
Descripción del producto
Preventable@ is a health and safety initiative that aims to connect the dots between attitudes and behaviour towards preventable injuries.
Preventable@ provides an opportunity for workplace partners to connect to a market-tested, evaluated, evidence-informed larger injury prevention “brand” (Preventable) to support their own occupational health and safety programs, campaigns, and strategies while raising their corporate social responsibility profile. We tap into partner customer communication channels and touch points, and co-brand materials to extend market penetration, leveraging partner expertise and resources. Through this partnership, program organizations receive a scalable and customizable program that reflects the unique needs and size of their organization.
Employees are exposed to the Preventable message at work, and this message in turn is highlighted in the community through our other campaign elements (out-of-home, mixed media, social media, partnership events), further reinforcing those connections between attitudes and beliefs and behaviour.
Program components of Preventable@ include:
- Signage and posters (elevators, parkades, exterior walls, staff exits, atriums, bike lockers)
- Newsletters
- Electronic pledges
- Lunch and Learn sessions/webinars
- Customized staff engagement activities
Sample Key Messages:
- Your attitude is critical to injury prevention and safety
- Think twice about your safety—for yourself and others—at work, at home, and on the road
- Whether you’re at work, at home, or on the road, we care about you and your safety
- We’ve partnered with Preventable to help support your safety at work, at home, and on the road
Preventable has worked with the following companies to launch Preventable@ campaigns in the workplace:
- London Drugs (Canadian retail store and pharmacy chain)
- WorkSafeBC (British Columbia’s workers’ compensation board)
- TELUS (Canadian telecommunications company)
- Northern Alberta Institute of Technology (polytechnic and applied sciences post-secondary institution)
- University of British Columbia (BC’s largest university)
Evaluation of Preventable@
We allowed each organization we engaged with to generate their own outcome measures for the collaboration. With one of the organizations, they found a 15-25% improvement in awareness and concern around injuries at work and at home because of the Preventable@ campaign. They also reported that they had changed their behaviour. These results mirrored the impacts of our public-facing campaign. Overall, 80% of respondents also said that Preventable@ was innovative, engaging, thought-provoking, and generated self-reflection.
Objetivos y metas
The message of Preventable's campaign is to shift attitudes and transform behaviours towards serious preventable injuries without shocking or shaming people and ultimately reduce the human and financial burden caused by these injuries. Attitudes towards injury prevention don’t form in a vacuum—Preventable@ “connects the dots” between health and safety attitudes in the workplace, and injury prevention attitudes at home, play, and on the road.
Workplace employees aged 25-54
Campaña
Premios recibidos
N/A
Datos de contacto del editor / del empresa productora
The Community Against Preventable Injuries
F508-4480 Oak Street, Canada-V6H 3V4 Vancouver
+16048053850 - +16048053850 samantha.bruin@preventable.ca https://www.preventable.ca