Schlaue Autos App1
M-66_002.mp4
Driver Hazard1
Azupoly1
PENNY E-Learning1
PENNY E-Learning2
PSA1
#safe4life - PARACHUTE
App Risikoanalyse
Certo1
CARTILLA1
Sec1
Sec2
Working1
Video Tool1
Kanelot1
WeQaYa 2
Vision Zero 1
Vision Zero 2
Arbeidsmiljoeguiden1
Ekas Box 1
Ekas Box 2
Ekas Box 3
Ekas Box 4
Ekas Box 5
Espace 1
Espace 2
Espace 3
Espace 4
Sécurité en Fédération 1
Sécurité en Fédération 2
Sécurité en Fédération 3
Sécurité en Fédération 4
Sécurité en Fédération 5
Manipulación manual 1
Manipulación manual 2
Manipulación manual 3
Manipulación manual 4
Manipulación manual 5
Alimentación 1
Alimentación 2
Alimentación 3
Alimentación 4
Alimentación 5
Abgelenkt1
Abgelenkt2
Abgelenkt3
Abgelenkt4
Säker vardag 1
Abgelenkt5
Säker vardag 2
Säker vardag 3
Säker vardag 4
Säker vardag 5
› Filling and Maintenance 1
› Filling and Maintenance 2
› Filling and Maintenance 3
› Filling and Maintenance 4
› Filling and Maintenance 5
ergo@WSH 1
ergo@WSH 2
ergo@WSH 3
ergo@WSH 4
ergo@WSH 5
Holz 1
Holz 2
Holz 3
Holz 4
Holz 5
Manager 1
Manager 2
Manager 3
Manager 4
Manager 5
Le stockage 1
Le stockage 2
Le stockage 3
Le stockage 4
Le stockage 5
WSH Nation1
WSH Nation2
WSH Nation3
WSH Nation4
WSH Nation5
Gesundheit1
Gesundheit2
Gesundheit3
Gesundheit4
Gesundheit5
Lebenswichtige Regeln1
Lebenswichtige Regeln2
Lebenswichtige Regeln3
Lebenswichtige Regeln4
Lebenswichtige Regeln5
Application Smartphone1
Application Smartphone2
Application Smartphone3
Application Smartphone4
Application Smartphone5
Virtuelles Asbesthaus1
Virtuelles Asbesthaus2
Virtuelles Asbesthaus3
Virtuelles Asbesthaus4
Virtuelles Asbesthaus5
Sicheres Betriebspraktikum 1
Sicheres Betriebspraktikum 2
Sicheres Betriebspraktikum 3
Sicheres Betriebspraktikum 4
Sicheres Betriebspraktikum 5
Zugänge zu Baustellen1
Zugänge zu Baustellen2
Zugänge zu Baustellen3
Zugänge zu Baustellen4
Zugänge zu Baustellen5
อาชี1
อาชี2
อาชี3
อาชี4
La drague1
La drague2
La drague3
La drague4
La drague5
Application mobile Secourisme1
Application mobile Secourisme2
Application mobile Secourisme3
Application mobile Secourisme4
Fais attention 1
Fais attention 2
Fais attention 3
Cherchez 1
Cherchez 2
Cherchez 3
Cherchez 4
Cherchez 5
SOCSO1
SOCSO2
SOCSO3
SOCSO4
SOCSO5
Ergonomie1
Ergonomie2
Ergonomie3
Ergonomie4
Ergonomie5
Engagementgame1
Engagementgame2
Engagementgame3
Engagementgame4
Engagementgame5
Find Accident1
Find Accident2
Find Accident3
Find Accident4
Find Accident5
Multinational 1
Multinational 2
Multinational 3
Multinational 4
Multinational 5
Apps im Arbeitsschutz1
Apps im Arbeitsschutz2
Apps im Arbeitsschutz3
Apps im Arbeitsschutz4
Sicheres Arbeiten1
Sicheres Arbeiten2
Sicheres Arbeiten3
Sicheres Arbeiten4
Sicheres Arbeiten5
Sicheres Befahren 1
Sicheres Befahren 2
Sicheres Befahren 3
Sicheres Befahren 4
Sicheres Befahren 5
Sicheres Krankenhaus1
Sicheres Krankenhaus2
Sicheres Krankenhaus3
Sicheres Krankenhaus4
Sicheres Krankenhaus5
App PreventieCoach1
App PreventieCoach2
App PreventieCoach3
App PreventieCoach4
Runter vom Gas1
Runter vom Gas2
Runter vom Gas3
Runter vom Gas4
Runter vom Gas5
Near Enough1
Near Enough2
Near Enough4
Near Enough3
Walk the Talk1
Walk the Talk2
Walk the Talk3
ความปลอดภัยกับผู้ใช้แรงงาน1
ความปลอดภัยกับผู้ใช้แรงงาน2
ความปลอดภัยกับผู้ใช้แรงงาน3
ความปลอดภัยกับผู้ใช้แรงงาน4
ความปลอดภัยกับผู้ใช้แรงงาน5
Arbeitssicherheit 1
Arbeitssicherheit 2
Arbeitssicherheit 3
Arbeitssicherheit 4
Arbeitssicherheit 5
Gefühltes RisikoAudit1
Gefühltes RisikoAudit2
Gefühltes RisikoAudit3
Gefühltes RisikoAudit4
Gefühltes RisikoAudit5
Arbeidsmiljoeguiden2
Arbeidsmiljoeguiden3
Arbeidsmiljoeguiden4
Arbeidsmiljoeguiden5
BG RCI-Rückenapp1
BG RCI-Rückenapp2
BG RCI-Rückenapp3
BG RCI-Rückenapp4
BG RCI-Rückenapp5
Unterweisungsveranstaltung1
Unterweisungsveranstaltung2
Unterweisungsveranstaltung3
Unterweisungsveranstaltung4
Unterweisungsveranstaltung5
Unterweisungsveranstaltung6
Ladder Safety1
Ladder Safety2
Ladder Safety3
Ladder Safety4
INDEXSYS1
INDEXSYS2
INDEXSYS3
INDEXSYS4
INDEXSYS5
Portail de formation1
Portail de formation2
Portail de formation3
Portail de formation4
Portail de formation5
Medidas Preventivas1
Medidas Preventivas2
Medidas Preventivas3
Medidas Preventivas4
Medidas Preventivas5
Medidas Riesgo de Agresión 1
Medidas Riesgo de Agresión 2
Medidas Riesgo de Agresión 3
Medidas Riesgo de Agresión 4
Medidas Riesgo de Agresión 5
Prevención del Accidente1
Prevención del Accidente2
Prevención del Accidente3
Prevención del Accidente4
Prevención del Accidente5
Sicherheitsquiz1
Sicherheitsquiz2
Sicherheitsquiz3
Sicherheitsquiz4
Sicherheitsquiz5
Schlaue Autos App2
Schlaue Autos App3
Schlaue Autos App4
Schlaue Autos App5
Curso sobre 1
Curso sobre 2
Curso sobre 3
Curso sobre 4
Curso sobre 5
Curso sobre la NOM1
Curso sobre la NOM2
Curso sobre la NOM23
Curso sobre la NOM4
Curso sobre la NOM5
Curso sobre la NOM-012_1
Curso sobre la NOM-012_2
Curso sobre la NOM-012_3
Curso sobre la NOM-012_4
Curso sobre la NOM-028_1
Curso sobre la NOM-028_2
Curso sobre la NOM-028_3
Curso sobre la NOM-028_4
Curso sobre la NOM-029_1
Curso sobre la NOM-029_2
Curso sobre la NOM-029_3
Curso sobre la NOM-029_4
Curso sobre la NOM-031_1
  • Schlaue Autos App1
  • M-66_002.mp4
  • Driver Hazard1
  • Azupoly1
  • PENNY E-Learning1
  • PENNY E-Learning2
  • PSA1
  • #safe4life - PARACHUTE
  • App Risikoanalyse
  • Certo1
  • CARTILLA1
  • Sec1
  • Sec2
  • Working1
  • Video Tool1
  • Kanelot1
  • WeQaYa 2
  • Vision Zero 1
  • Vision Zero 2
  • Arbeidsmiljoeguiden1
  • Ekas Box 1
  • Ekas Box 2
  • Ekas Box 3
  • Ekas Box 4
  • Ekas Box 5
  • Espace 1
  • Espace 2
  • Espace 3
  • Espace 4
  • Sécurité en Fédération 1
  • Sécurité en Fédération 2
  • Sécurité en Fédération 3
  • Sécurité en Fédération 4
  • Sécurité en Fédération 5
  • Manipulación manual 1
  • Manipulación manual 2
  • Manipulación manual 3
  • Manipulación manual 4
  • Manipulación manual 5
  • Alimentación 1
  • Alimentación 2
  • Alimentación 3
  • Alimentación 4
  • Alimentación 5
  • Abgelenkt1
  • Abgelenkt2
  • Abgelenkt3
  • Abgelenkt4
  • Säker vardag 1
  • Abgelenkt5
  • Säker vardag 2
  • Säker vardag 3
  • Säker vardag 4
  • Säker vardag 5
  • › Filling and Maintenance 1
  • › Filling and Maintenance 2
  • › Filling and Maintenance 3
  • › Filling and Maintenance 4
  • › Filling and Maintenance 5
  • ergo@WSH 1
  • ergo@WSH 2
  • ergo@WSH 3
  • ergo@WSH 4
  • ergo@WSH 5
  • Holz 1
  • Holz 2
  • Holz 3
  • Holz 4
  • Holz 5
  • Manager 1
  • Manager 2
  • Manager 3
  • Manager 4
  • Manager 5
  • Le stockage 1
  • Le stockage 2
  • Le stockage 3
  • Le stockage 4
  • Le stockage 5
  • WSH Nation1
  • WSH Nation2
  • WSH Nation3
  • WSH Nation4
  • WSH Nation5
  • Gesundheit1
  • Gesundheit2
  • Gesundheit3
  • Gesundheit4
  • Gesundheit5
  • Lebenswichtige Regeln1
  • Lebenswichtige Regeln2
  • Lebenswichtige Regeln3
  • Lebenswichtige Regeln4
  • Lebenswichtige Regeln5
  • Application Smartphone1
  • Application Smartphone2
  • Application Smartphone3
  • Application Smartphone4
  • Application Smartphone5
  • Virtuelles Asbesthaus1
  • Virtuelles Asbesthaus2
  • Virtuelles Asbesthaus3
  • Virtuelles Asbesthaus4
  • Virtuelles Asbesthaus5
  • Sicheres Betriebspraktikum 1
  • Sicheres Betriebspraktikum 2
  • Sicheres Betriebspraktikum 3
  • Sicheres Betriebspraktikum 4
  • Sicheres Betriebspraktikum 5
  • Zugänge zu Baustellen1
  • Zugänge zu Baustellen2
  • Zugänge zu Baustellen3
  • Zugänge zu Baustellen4
  • Zugänge zu Baustellen5
  • อาชี1
  • อาชี2
  • อาชี3
  • อาชี4
  • La drague1
  • La drague2
  • La drague3
  • La drague4
  • La drague5
  • Application mobile Secourisme1
  • Application mobile Secourisme2
  • Application mobile Secourisme3
  • Application mobile Secourisme4
  • Fais attention 1
  • Fais attention 2
  • Fais attention 3
  • Cherchez 1
  • Cherchez 2
  • Cherchez 3
  • Cherchez 4
  • Cherchez 5
  • SOCSO1
  • SOCSO2
  • SOCSO3
  • SOCSO4
  • SOCSO5
  • Ergonomie1
  • Ergonomie2
  • Ergonomie3
  • Ergonomie4
  • Ergonomie5
  • Engagementgame1
  • Engagementgame2
  • Engagementgame3
  • Engagementgame4
  • Engagementgame5
  • Find Accident1
  • Find Accident2
  • Find Accident3
  • Find Accident4
  • Find Accident5
  • Multinational 1
  • Multinational 2
  • Multinational 3
  • Multinational 4
  • Multinational 5
  • Apps im Arbeitsschutz1
  • Apps im Arbeitsschutz2
  • Apps im Arbeitsschutz3
  • Apps im Arbeitsschutz4
  • Sicheres Arbeiten1
  • Sicheres Arbeiten2
  • Sicheres Arbeiten3
  • Sicheres Arbeiten4
  • Sicheres Arbeiten5
  • Sicheres Befahren 1
  • Sicheres Befahren 2
  • Sicheres Befahren 3
  • Sicheres Befahren 4
  • Sicheres Befahren 5
  • Sicheres Krankenhaus1
  • Sicheres Krankenhaus2
  • Sicheres Krankenhaus3
  • Sicheres Krankenhaus4
  • Sicheres Krankenhaus5
  • App PreventieCoach1
  • App PreventieCoach2
  • App PreventieCoach3
  • App PreventieCoach4
  • Runter vom Gas1
  • Runter vom Gas2
  • Runter vom Gas3
  • Runter vom Gas4
  • Runter vom Gas5
  • Near Enough1
  • Near Enough2
  • Near Enough4
  • Near Enough3
  • Walk the Talk1
  • Walk the Talk2
  • Walk the Talk3
  • ความปลอดภัยกับผู้ใช้แรงงาน1
  • ความปลอดภัยกับผู้ใช้แรงงาน2
  • ความปลอดภัยกับผู้ใช้แรงงาน3
  • ความปลอดภัยกับผู้ใช้แรงงาน4
  • ความปลอดภัยกับผู้ใช้แรงงาน5
  • Arbeitssicherheit 1
  • Arbeitssicherheit 2
  • Arbeitssicherheit 3
  • Arbeitssicherheit 4
  • Arbeitssicherheit 5
  • Gefühltes RisikoAudit1
  • Gefühltes RisikoAudit2
  • Gefühltes RisikoAudit3
  • Gefühltes RisikoAudit4
  • Gefühltes RisikoAudit5
  • Arbeidsmiljoeguiden2
  • Arbeidsmiljoeguiden3
  • Arbeidsmiljoeguiden4
  • Arbeidsmiljoeguiden5
  • BG RCI-Rückenapp1
  • BG RCI-Rückenapp2
  • BG RCI-Rückenapp3
  • BG RCI-Rückenapp4
  • BG RCI-Rückenapp5
  • Unterweisungsveranstaltung1
  • Unterweisungsveranstaltung2
  • Unterweisungsveranstaltung3
  • Unterweisungsveranstaltung4
  • Unterweisungsveranstaltung5
  • Unterweisungsveranstaltung6
  • Ladder Safety1
  • Ladder Safety2
  • Ladder Safety3
  • Ladder Safety4
  • INDEXSYS1
  • INDEXSYS2
  • INDEXSYS3
  • INDEXSYS4
  • INDEXSYS5
  • Portail de formation1
  • Portail de formation2
  • Portail de formation3
  • Portail de formation4
  • Portail de formation5
  • Medidas Preventivas1
  • Medidas Preventivas2
  • Medidas Preventivas3
  • Medidas Preventivas4
  • Medidas Preventivas5
  • Medidas Riesgo de Agresión 1
  • Medidas Riesgo de Agresión 2
  • Medidas Riesgo de Agresión 3
  • Medidas Riesgo de Agresión 4
  • Medidas Riesgo de Agresión 5
  • Prevención del Accidente1
  • Prevención del Accidente2
  • Prevención del Accidente3
  • Prevención del Accidente4
  • Prevención del Accidente5
  • Sicherheitsquiz1
  • Sicherheitsquiz2
  • Sicherheitsquiz3
  • Sicherheitsquiz4
  • Sicherheitsquiz5
  • Schlaue Autos App2
  • Schlaue Autos App3
  • Schlaue Autos App4
  • Schlaue Autos App5
  • Curso sobre 1
  • Curso sobre 2
  • Curso sobre 3
  • Curso sobre 4
  • Curso sobre 5
  • Curso sobre la NOM1
  • Curso sobre la NOM2
  • Curso sobre la NOM23
  • Curso sobre la NOM4
  • Curso sobre la NOM5
  • Curso sobre la NOM-012_1
  • Curso sobre la NOM-012_2
  • Curso sobre la NOM-012_3
  • Curso sobre la NOM-012_4
  • Curso sobre la NOM-028_1
  • Curso sobre la NOM-028_2
  • Curso sobre la NOM-028_3
  • Curso sobre la NOM-028_4
  • Curso sobre la NOM-029_1
  • Curso sobre la NOM-029_2
  • Curso sobre la NOM-029_3
  • Curso sobre la NOM-029_4
  • Curso sobre la NOM-031_1

"Runter vom Gas-Website"

Título traducido al inglés

"Slow down website"

Descripción del producto

The website presents the campaign "Slow Down" and its initiators, the Federal Ministry of Transport and digital infrastructure and the German Road Safety Council. 15 sections provide visitors with detailed background information and practical tips on wide-ranging topics as "visibility on the road", "first priorities at the place of the accident" and "behaviour when the warning wrong-way drivers is given". Interviews with experts and ambassadors of the campaign "Slow Down" convey interesting facts that create an emotional access to issues of road safety and anchor the facts deeply in the memory of the site visitor. With extensive illustrations the website informs on press activities of "Slow Down" thus bringing the issue of road safety to the public. Thus, visitors of the site learn why Udo Walz opts for a bicycle helmet and safety before vanity; Why the issue road safety is of great concern to "Germany's Next Top Model" candidate Anna Maria, though she doesn´t have a driving licence yet, and how DFB bus driver Wolfgang Hochfellner causes sensation at the Federal Ministry of Transport. Image galleries and making-of videos complete the online presence and offer attractive visual impressions. For journalists the section "Press" provides information for reporting and access to additional campaign material such as cinema and radio commercials of "Slow Down". Under the section "Material" visitors can download brochures and posters. With an order form visitors, multipliers and associacions can order the material free of charge with a few clicks in haptic shape for their road safety work. With regular surveys the website creates interaction and an individual entry for the visitors. A contact office and contact form allows availability of the campaign "Slow Down" at any time for questions, suggestions and criticism and offers a direct communication channel to the target groups.

Objetivos y metas

From entertainment to important information and practical advice, all this is provided by the section: “Road safety, all with a single click" of the platform www.runtervomgas.de. The website wants to reach as many road users with the topics and content of the campaign and aims at warning about the dangers of risky behaviour on the road and provides helpful tips on road safety. The campaign website www.runtervomgas.de creates strong public presence of the campaign „Slow Down" by transferring the many "offline" actions of the campaign into the net - for example through short videos documenting the actions. And interested parties are led to the site with prevention materials, for example, via QR codes, which were printed and distributed as part of the action on bicycle helmets and on bicycle seat covers. Entertaining elements present events of current relevance such as the cooperation with the bus driver of the German Football Federation Wolfgang Hochfellner or with star hairdresser Udo Walz. Useful and embedded links and background reports offer interested website visitors valuable information and practical tips on various topics related to road safety. The website thus achieves major success: In summer of 2013 „Slow Down" cooperated with festival organizers and called on the "Melt, Hurricane and Southside Festival" for responsible driving without (residual) alcohol and drug influence. As a result, selected print, radio and online media raise awareness about the topic and refer to a prize competition on the campaign website www.runtervomgas.de. Moreover, the prize competition extended the amount of time visitors spent in the internet because of more detailed information on the issue drink-driving. Attractive prizes as free tickets to the festival attract visitors multiplying the daily number of visitors to the website during the promotional period. In addition, a special service is provided to the most important multipliers, the journalists. The campaign provides them with comprehensive press material e.g. texts, quotations and pictures within the minimum of delay for reporting on the day news. Editorial offices, e.g. "Auto-Bild" or "The Welt" regularly made use of this offer for their reports. Partners, associations and organizations which promote road safety can download or order the prevention material as brochures, banners and posters. Interested parties may use all texts, films and materials available free of charge or link the site in order to achieve the widest possible dissemination of road safety messages. In addition, the campaign website promotes through surveys and simple contact opportunity the interaction with interested parties and multiplies of road safety. The results of the online surveys and the users’ interest in the topic, in turn, give impetus for new communication projects to the initiators of the campaign. The visitors appreciate this: On average, the visitors stay 2.22 minutes on the site per visit and the interested visitors watched 3.6 contributions (as of January 2014).

In 2012, Germany had fewer fatal traffic accidents than ever before. Yet, this is not an all-clear signal: Still every day more than 1,000 people are injured in road traffic - ten of them fatal. In order to further reduce these numbers, the Federal Ministry of Transport and digital infrastructure and the German Road Safety Council launched the road safety campaign "Slow Down" with a number of partners to raise public awareness about the subject road safety. The campaign "Slow Down" is to contribute to achieve the goal, set in the National Traffic Safety Programme 2011, of 40 percent less accident victims by 2020. For every victim of a traffic accident is one victim too many.

Archivos

Público objetivo

The road safety campaign "Slow Down" is aimed at all road users to raise awareness for the dangers caused by risky behaviour on the road: in addition to motorists and pedestrians, cyclists and motorcyclists of all ages. The campaign emphasises to address i

Datos de contacto del editor / del empresa productora

Serviceplan Berlin GmbH & Co. KG
Oranienburger Straße18, Germany-10178 Berlin
+49(0)30339888167