Speak Up, Stay Safe

Titre traduit en anglais

Speak Up, Stay Safe

Film: Durée en minutes

02:58 minutes

Description du produit

The film follows a young woman as she moves through the Olympic park, observing her reactions and thoughts about health and safety risks as they arise. It uses voice over, fantasy sequences and music to create a sympathetic character that learns how to cope with the risks a Games worker will face and where she ‘finds’ her voice. The film starts with a brief contextual sequence with the CEO and Chair of LOCOG explaining how the construction of the Games has been the safest on record. This sets the expectation that all those working on the Games are now required to continue. It is 2 minutes 58 seconds long.

Objectif et finalité

The message was to make health and safety a priority during the Olympics and speak up if you see something wrong. Given that people will be working on a large, busy and unfamiliar event, it is important that health and safety is firmly embedded in people’s minds for their own, their colleagues and public safety, as well as for reputational reasons.

The British Safety Council was asked to produce a film for the organisers of the Olympics to contribute to their induction of staff. Given the significant public profile of the event, health and safety was considered a key risk that needed to be managed. Film was chosen as the best way to get a simple and engaging message across at the same time and as part of a collective experience. The use of first person narrative allows the audience to identify with the stresses experienced by the main character and show the right way to react to risks as they arise.

Public cible

The audience were the 200,000 volunteers and contractors working on the London 2012 Olympic Games. They represent an extremely diverse group from stewards to caterers, and from a very varied professional and cultural background.

Coordonnées de l'éditeur

British Safety Council
, United Kingdom-W6 9RS London
44())208741 1231 https://www.britsafe.org

Coordonnées de la société de production

New Moon
Poland Street63, United Kingdom-W1F 7NY London
+44(0)2074797010 http://www.new-moon.co.uk