Connecting Safely

Titre traduit en anglais

Connecting Safely

Film: Durée en minutes

2 minutes minutes

Description du produit

We developed a safety program identity and narrative called Connecting Safely. This spoke to both the physical safety and wellbeing of employees, partners, and contractors, while also linking to the organisation’s values of ‘We Care’ and ‘We are One Team’. With a comprehensive communication strategy, we identified audience groups, key opportunities for connection, and messaging — and also mapped our campaigns across key topics. The packages included animated video, digital collateral, leader-led toolbox talks, engagement micro-modules, and job aids.

Objectif et finalité

Supporting NBN Co with a purpose-built engagement program for a distributed workforce. For NBN, the desired outcome was to build a repeatable, scalable, and consistent engagement program that would help to: shift to a proactive, rather than reactive safety culture; promote trust among safety leaders, delivery partners, and frontline workers; and, ultimately, reduce incidents and injuries to create safer working environments and interactions every day.

Public cible

Autres (veuillez préciser) : Frontline workers


Safety Culture & Engagement

Coordonnées de l'éditeur

nbn Co
33/1176 Gold Coast Highway, Australia-4221 Palm Beach

Coordonnées de la société de production

Everyday Massive
33/1176 Gold Coast Highway, au-4221 Palm Beach