Sæt sikkerheden først på settet
Titre traduit en anglais
Put safety first on the set
Film: Durée en minutes
Description du produit
The commercial "Put safety first on the set" is aimed at crew, cast, and the production management in film and TV productions. The commercial is constructed as a short, humorous sketch that shows what can happen if traffic safety is not taken seriously during a shoot, and why it is important to always put safety first on a set. At the same time, the commercial is an example of how traffic safety can be solved, as green screen technology was used to prevent the two actors in the car from having to drive and act at the same time. The commercial is part of a campaign package including TV commercials, brochures, and a campaign website aimed at the industry.
Objectif et finalité
Film and TV productions often involve dangerous work. BFA Service - Tourism therefore wanted to target a campaign to both production management, crew, and cast, that increases awareness about the importance of always putting safety first on film and TV shoots, and knowledge of the materials for accident prevention. The TV commercial has been broadcast by production companies and featured as advertisements on Facebook, etc., where it has been able to effectively target a large segment of the industry's members. Evaluation has shown that the TV commercial achieved a high degree of likeability and created a high conversion of interest in the form of traffic to the campaign website with the follow-up material.
Petites et moyennes entreprises (PME), Autres (veuillez préciser) : Crew, cast, and the production management in film and TV productions.