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Deutschland bewegt sich (Trailer und Prominenten-Clips)

Titre traduit en anglais

Germany is moving (trailer and clip featruing VIP persons)

Film: Durée en minutes

Trailer: 1/2 Minute, Prominenten-Clips: jeweils ca. 1 1/2 Minuten minutes

Contenu

Trailer for the campaign "Germany is moving!" It is about becoming and staying healthy and emphasises the importance of physical activity (preferebly 30 minutes daily the WHO recommendation). The ZDF (German public broadcaster) trailer explicitly invites "Get your back fit now!". Take care of a healthy back postures at the workplace, etc. The clips show VIP persons engaged in a sporting activity (e.g. baketball, running, tennis, golf, etc.). Thus they demonstrate how they equip and prepare themselves for the job and call the viewers for sports activities: "Germany is moving!" Join in - it´s worth it!

Message du média

The panacea physical activity helps with the widespread disease back pain; prevention (physical activity) is a key element, in particular at the workplace (inter alia sitting society and strain of the musculoskeletal system) Testimonials encourage to do more exercise. The tell a story design (own experiences) gives a high level of credibility.

Contexte

In 2013, the health initiative "Germany is moving!" placed the setting approach "Health Promotion at the Workplace" in the forefront and thus the DGUV campaign "Think of me. Your back". The German television sports show of the ZDF has made the trailer part of the show for several weeks. Studies of the Deutsche Sporthilfe (German Sport Aid) and the German Sport University Cologne show the importance of celebrities as role models. The clips have been used in TV shows, Online (Germany is moving portal BILD.de) and as a cross-over communication (Augmented Reality to ads, posters, brochures).

Groupe cible du média

General public, in particular employees and employers (safety in the working environment)

Coordonnées de l'éditeur

Helmut Fleischer Consulting GmbH
Wittelsbachstr.42, Germany-40629 Düsseldorf
+49(0)21115922712+49(0)21115922727 www.hfconsulting.de

Coordonnées de la société de production

Die Trailer wurden vom ZDF produziert, die Prominenten-Clips von der Firma ELLATV, Freseniusstr. 47, 65193 Wiesbaden
, Germany-