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De nationale beweegminuut

Titel in Englisch

The national moving minute

Filmlänge in Minuten

1 Minuten

URL des eingereichten Produkts (https://)

Beschreibung des Produkts

We have created a videoclip with two famous Dutch artists in order to stimulate workers to move during their working day. In the videoclip they stimulate workers to stand up and do some simple exercises.

Ziel und Zweck

The Netherlands is the European champion of sitting during work. Sitting too much negatively effects your health. In order to make people aware of this health risk and providing them simple tricks to move more during work, we made a funny videoclip. We asked a famous Dutch rapper to make a stimulating rap that would make people want to move.

Zielpublikum

Junge Beschäftigte

Kampagne


communication campaign

Kontaktdaten des Herausgebers / der Produktionsfirma

Ministry of Social Affairs and Employment
Parnassusplein 5, The Netherlands-2511 VX The Hague
+31652764211 - +31652764211 https://www.rijksoverheid.nl/ministeries/ministerie-van-sociale-zaken-en-werkgelegenheid