Because We Care - our mission zero program
Title translated into English
Because We Care - our mission zero program
Film: Duration in minutes
80 min minutes
Product description
Communication is key in safety. This is how we state and reinforce our values, ad we create rituals. Our communication is split into many different layers (corporate, regional and local) and this is why you will see different quality and scope for our health & safety communication materials. Although one thing is common. We never buy ready videos from suppliers - our videos are always produced within the company, showing our people as actors. We want our people to see themselves, their leaders and peers telling their stories on safety. This allows high level of customization. The other component which is present in all of our videos is the message that safety does not stop at the workplace. We promote safety as the way of life and not as a workplace issue. And we link emotions to our messages. We believe that winning the heart of our people will help us changing their minds.
Aims and objectives
Health and safety is critical. Not because it cause loss to the business, or stops production. But because we care. We care of our people, and this care includes everything. Equality, diversity, development and progression and also their health and safety. We care because this is who we are.
PMI is a global company employing 80,000+ people with immense geographical spread. We believe that we manage our businesses through managing our people. And the best way to manage our people if we care.
Target audience
Internal audience, entire company employees. This communication reaches everyone, and the objective is to create a supportive environment for health and safety. This is a representative sample from the videos we produced in 2016. Would you like to see more
Contact details Editor
Philip Morris International Management S.A.
Avenue de Rhodanie50, Switzerland-1007 Lausanne
csaba.csiszko@pmi.com www.pmi.com
Contact details Production company
Philip Morris International Management S.A.
Avenue de Rhodanie50, Switzerland-1007 Lausanne
csaba.csiszko@pmi.com
www.pmi.com