Entrena tu conciencia, Capacidad Visual

Title translated into English

Train your awareness, visual skills

Film: Duration in minutes

1:06 minutes

Website URL (http:// or https://)

http://www.youtube.com/watch?v=4aiL19xR6Ac&feature=youtu.be

Content

The story unfolds demonstrating one of the core capabilities that the human being should have to drive a car: visual capacity. The protagonist is a mother and two children who live a common situation of a normal day. MOM takes her children to school as always. While driving to the college, the mother is imprudent due to paying attention to her children and losing sight of the road.

Message

Every car accident, regardless of cause, emotionally affects many people who are directly or indirectly involved.

Background

We wanted to direct our campaign and especially this video to show how families can be affected by small distractions during the trip. In many cases the driver is not conscious of being distracted and endangers the lives of those he loves the most. The film uses the Internet channel to ensure wide dissemination of the message and to reach the target group.

Target Group

Mothers who drive a car

Contact details Editor

Liberty Seguros S.A
, Colombia-11001 Bogotá
+5713103300 www.intelygente.net

Contact details Production company

Intelygente SAS
, Colombia-11001 Bogotá
+5715209120 www.intelygente.net