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"na prima - so geht´s" – Gesundheit stärken im Einzelhandel

Title translated into English

„Well - that´s the way to do it” – Strengthen health in retail trade

Film: Duration in minutes

9:18 minutes


The film shows classical work situations in the market with appropriate tips for ergonomic design of work processes.


Low-barrier access to movement and health awareness with high identification


During the "naprima" project, the development of various practical, innovative and multimedia products was the focus. Through measures and the different products the potential of the employees shall be mobilised. As appealing medium which can be easily integrated for the mediation of healthy working methods, this film was developed within the project.

Target Group

The film conveys movement and health awareness for employees in REWE stores. In addition, the naprima film offers market leaders and other multipliers such as prevention consultants / specialists for occupational safety an effective way of communicating in


BGHW Prevention Award 2010

Contact details Editor

REWE-Zentralfinanz eG
Domstr. 20, Germany-50668 Köln
49(0)221149 192649(0)221149 9792

Contact details Production company

Mendelssohnstr.17, Germany-40223 Düsseldorf