"na prima - so geht´s" – Gesundheit stärken im Einzelhandel
Title translated into English
„Well - that´s the way to do it” – Strengthen health in retail trade
Film: Duration in minutes
The film shows classical work situations in the market with appropriate tips for ergonomic design of work processes.
Low-barrier access to movement and health awareness with high identification
During the "naprima" project, the development of various practical, innovative and multimedia products was the focus. Through measures and the different products the potential of the employees shall be mobilised. As appealing medium which can be easily integrated for the mediation of healthy working methods, this film was developed within the project.
The film conveys movement and health awareness for employees in REWE stores. In addition, the naprima film offers market leaders and other multipliers such as prevention consultants / specialists for occupational safety an effective way of communicating in
BGHW Prevention Award 2010