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"na prima - so geht´s" – Gesundheit stärken im Einzelhandel

Title translated into English

„Well - that´s the way to do it” – Strengthen health in retail trade

Film: Duration in minutes

9:18 minutes

Content

The film shows classical work situations in the market with appropriate tips for ergonomic design of work processes.

Message

Low-barrier access to movement and health awareness with high identification

Background

During the "naprima" project, the development of various practical, innovative and multimedia products was the focus. Through measures and the different products the potential of the employees shall be mobilised. As appealing medium which can be easily integrated for the mediation of healthy working methods, this film was developed within the project.

Target Group

The film conveys movement and health awareness for employees in REWE stores. In addition, the naprima film offers market leaders and other multipliers such as prevention consultants / specialists for occupational safety an effective way of communicating in

Awards

BGHW Prevention Award 2010

Contact details Editor

REWE-Zentralfinanz eG
Domstr. 20, Germany-50668 Köln
49(0)221149 192649(0)221149 9792
www.rewe-group.com

Contact details Production company

TAKE IT MEDIA GmbH
Mendelssohnstr.17, Germany-40223 Düsseldorf
+49(0)2117337660+49(0)2117331165
www.rewe-group.com