Rette Murphy! - Trailer
Title translated into English
Save Murphy! - Trailer
Film: Duration in minutes
4 x 00.25 - 00.31 minutes
Product description
Four trailers show different dangerous situations Murphy, our campaign´s hero, is confronted with and promote the app “Save Murphy!”.
Aims and objectives
Save Murphy! – Get the free app now.
About 100,000 occupational accidents happen every year in the temporary work sector. This figure must be reduced. The prevention campaign "Safety matters" that was launched in March 2016 is supposed to help. It aims at young, male temporary employees who are working as auxiliary staff, as this is one key area of accident frequency. The reasons for accidents are many. The campaign is raising awareness for risks without a moralising undertone and motivates to act in a safety-conscious way. As part of the campaign "Safety matters" the new app "Save Murphy" is supposed to communicate the importance of safety at work for every individual in a playful way. The four animated trailers submitted here were produced for the use on YouTube or on social media channels in order to promote the app among the target group.The hero of the mini movies is called Murphy. He is a friendly, diligent and committed worker but his life has not always been easy. Clumsy as he is, he suffers all sorts of misfortunes and accidents at his workplace. The VBG - German Social Accident Insurance Institution for the administrative sector - covers more than one million companies from more than 100 sectors - from the architect´s office to the temporary employment agency. The VBG´s mission is divided into two key activities: the first one is the prevention of occupational accidents and diseases. The second task is swift and competent action in the event of claim in order to support the insured individual´s recovery optimally. About 480,000 accidents and occupational diseases are registered by the VBG every year that takes care of the insured individuals with the goal that they are able to participate again in working and community life. 2,400 employees of the VBG take care of the client´s requests in 11 locations in Germany. Moreover, seminars on occupational safety and health are offered by the VBG in five training centres.
Target audience
Male temporary employees aged between 20 and 35 who are working as auxiliary staff.
Campaign
http://sicherheit-bei-zeitarbeit.de
Sicherheit zählt! - Zeitarbeit. Mit Sicherheit
Contact details Editor
Orange Cube Werbeagentur GmbH
Osterbekstraße86a, Deutschland-22083 Hamburg
mutschler@orange-cube.de http://www.orange-cube.de
Contact details Production company
Orange Cube Werbeagentur GmbH
Osterbekstraße86a, Deutschland-22083 Hamburg
mutschler@orange-cube.de
http://www.orange-cube.de