Rette Murphy!

Title translated into English

Save Murphy!

Film: Duration in minutes

minutes

Content

"Save Murphy" is a game app with eight mini games and full of friendly, humorous animation. Eight games correspond to eight working hours. The individual games address all different kinds of dangerous situations at the workplace (e. g. protective equipment, safe workflow paths/ commuting distances, etc.). The task involved in the game is to help Murphy in dangerous situations and to guide him safely through the working day. This way the players´ awareness is being raised for the high risk of getting injured at the workplace. At the end of each working day that was managed successfully, the difficulty and speed of the game increase. The users can share their earned high scores via the popular social media channels. The game creates an easy, playful access to a rather sober, serious topic. And this is very important among the given target group. The individual safety at the workplace is frequently shifted away or ignored. It is of great value to create simple access here so that this topic is at least kept in mind. True to the campaign´s motto: “Safety matters!” Who is Murphy? Murphy is the hero of the game and the accompanying campaign. He is a friendly, diligent and committed worker but his life has not always been easy. Everybody knows Murphy as this little, black character at all warning signs, stickers and information boards at the workplace or on the way. Now we have brought Murphy to life for the game (based loosely on Murphy´s Law). Murphy follows the motto: “Anything that can go wrong, will go wrong”. Excerpt from the app´s description in the app store: Murphy´s life lies in your hands. Prove your skill in eight exciting mini games. Your task involved in the games is to help Murphy in dangerous situations and to guide him safely through the working day. Whether falling pallets, collapsing roofs or lethal cranes: type, drag and click to save Murphy´s life. The longer you keep him alive, the higher the score increases.

Message

Safety matters! Temporary work. Certainly safe!

Background

About 100,000 occupational accidents happen every year in the temporary work sector. This figure must be reduced. The prevention campaign "Safety matters" that was launched in March 2016 is supposed to help. It aims at young, male temporary employees who are working as auxiliary staff, as this is one key area of accident frequency. The reasons for accidents are many. The campaign is raising awareness for risks without a moralising undertone and motivates to act in a safety-conscious way. As part of the campaign "Safety matters" the new app "Save Murphy" is supposed to communicate the importance of safety at work for every individual in a playful way. The hero of the game is called Murphy. He is a friendly, diligent and committed worker but his life has not always been easy. Clumsy as he is, he suffers all sorts of misfortunes and accidents at his workplace. The task involved in the game is to help Murphy in dangerous situations and to guide him safely through the working day. This way the players´ awareness is being raised for the high risk of getting injured at the workplace.The VBG - German Social Accident Insurance Institution for the administrative sector - covers more than one million companies from more than 100 sectors - from the architect´s office to the temporary employment agency. The VBG´s mission is divided into two key activities: the first one is the prevention of occupational accidents and diseases. The second task is swift and competent action in the event of claim in order to support the insured individual´s recovery optimally. About 480,000 accidents and occupational diseases are registered by the VBG every year that takes care of the insured individuals with the goal that they are able to participate again in working and community life. 2,400 employees of the VBG take care of the client´s requests in 11 locations in Germany. Moreover, seminars on occupational safety and health are offered by the VBG in five training centres.

Target Group

Male temporary employees aged between 20 and 35 who are working as auxiliary staff.

Campaign

http://sicherheit-bei-zeitarbeit.de
Sicherheit zählt!

Contact details Editor

Orange Cube Werbeagentur GmbH
Osterbekstraße86a, Deutschland-22083 Hamburg

http://www.orange-cube.de

Contact details Production company

Orange Cube Werbeagentur GmbH
Osterbekstraße86a, Deutschland-22083 Hamburg

http://www.orange-cube.de