#safe4life - PARACHUTE VIDEO

Title translated into English

#safe4life - PARACHUTE VIDEO

Film: Duration in minutes

7.15 minutes

Content

With the #safe4life project, Parachute successfully engaged a wide cross section of stakeholders, including youth, health and safety experts as well as social and digital innovation experts. This allowed for a project that was strategic and insightful, appealing to the key demographic of 16-24 year old Ontario youth. Furthermore, engaging stakeholders ensured the key messaging and campaign tactics were evidence-based and relevant for the issue and market. In total, the #safe4life campaign had approximately 11,356,000 media impressions, through various engagement tactics, outlined below.

Message

With the #safe4life project, Parachute successfully engaged a wide cross section of stakeholders, including youth, health and safety experts as well as social and digital innovation experts. This allowed for a project that was strategic and insightful, appealing to the key demographic of 16-24 year old Ontario youth. Furthermore, engaging stakeholders ensured the key messaging and campaign tactics were evidence-based and relevant for the issue and market. In total, the #safe4life campaign had approximately 11,356,000 media impressions, through various engagement tactics, outlined below.

Background

Social media was the primary dissemination method for the #safe4life campaign, a strategy that was developed from original youth insights. Parachute utilized all available social media channels to share the unique #safe4life messaging. This included the submitted YouTube film Sexy Safety Tips. Parachute worked with influencer Michael Rizzi, who produced two videos (the first submitted here) that connected with the #safe4life content. His unique take on the content, and personal style of storytelling connected with viewers, exposing them to workplace safety. Parachute was active in the comments on Michael’s videos, answering questions and sharing resources, where appropriate. Michael’s videos related to #safe4life were viewed approximately 44,000 times over the course of the campaign.

Target Group

16-24 year old youth

Campaign

http://www.safe4life.work
#safe4life

Contact details Editor

Parachute – Leaders in Injury Prevention
150 Eglinton Avenue ESuite 300, Canada-M4P 1E8 Toronto

www.parachutecanada.org

Contact details Production company

Parachute – Leaders in Injury Prevention
150 Eglinton Avenue ESuite 300, Canada-M4P 1E8 Toronto

www.parachutecanada.org