SKETSO
Title translated into English
Sketch of SOCSO
Film: Duration in minutes
19 minutes
Product description
SKETSO contains 10 series (24 minutes) and on every series there are few elements (3 minutes’ sketch) based on popular genres. Identification of current popular genre 1. Bayangkan (Imagine) - Winner of IMFP 2014 2. Silent Comedy 3. Ghost 4. Karaoke 5. Old legend star P. Ramlee It has been aired from Jun 2015 until 2016 and has gathered more than 12 million viewers in Malaysia, Brunei and Singapore through Astro Warna and also web applications.
Aims and objectives
This comedy sitcom aims to express casually occupational safety and health (OSH), commuting accidents prevention and health promotion message through popular genre and medium to bigger audience base who may not be able or interested to receive these messages through normal communication medium. By using popular genre and mainstream channel may be attracted to these messages.
Based on SOCSO studies on promotion measures in Malaysia, there is lack of OSH related input in mainstream media even though these mainstream media usually gathered a lot of followers. The popular genre of choices in Malaysia are normally comedy, ghost story, silent comedy and also legend star P. Ramlee story. Responding to this gap, SOCSO has produced 10 series of SKETSO which contains all these elements in one series and has been aired through popular channel Astro Warna and Mustika, It seems these requirements or elements to attract these mainstream audiences are really important in producing this SKETSO series. To date , after it was aired on Jun 2015 , SKETSO has managed to attract more than 12 million viewers and has been rerun many times until 2016.
Target audience
Employees, Employers and Public audience
Contact details Editor
Social Security Organization (Malaysia)
Jalan Ampang281 - Menara Perkeso , Malaysia-50538 Kuala Lumpur
harunbakar@perkeso.gov.my www.perkeso.gov.my
Contact details Production company
Social Security Organization (Malaysia)
Jalan Ampang281 - Menara Perkeso , Malaysia-50538 Kuala Lumpur
harunbakar@perkeso.gov.my
www.perkeso.gov.my